Acquisition · Paid Social
New customers at a cost your margins can carry, run across Meta and TikTok and measured on profit, not reach.
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What's included
What paid social looks like with us.
01
Full-funnel Meta & TikTok
Prospecting to retargeting, structured so every stage earns its budget.
02
Creative testing engine
A steady pipeline of angles and hooks, so winners scale and fatigue never stalls growth.
03
Profit-based measurement
We optimise to contribution margin and POAS, not surface-level ROAS.
Why it usually fails
Most paid social quietly loses money.
01
Scaled on ROAS, not margin
Top-line ROAS hides orders that lose money once COGS and shipping are counted.
02
Creative fatigue stalls it
Without a testing system, winning ads decay, CPMs climb and results slide.
03
No view of true profit
Blended dashboards hide profit per order, so budget flows to the wrong places.
FASHION
Fashion By Strand
"The increases in profit per conversion and profit after ad spend speak for themselves."
latest official meta case story
Scaled profitably, without losing the brand with profit optimization
We rebuilt acquisition around contribution margin optimization, to increase profit per conversion in our newest case study with Meta.
Read the case →
How we work
From audit to compounding profit.
01
Diagnose
We audit the account, unit economics and creative.
02
Build
Restructure the funnel and launch a creative testing engine.
03
Scale
Scale winners to your margin targets, not vanity ROAS.
04
Compound
Feed retention so blended CAC keeps falling over time.
In their own words
"The increases in profit per conversion and profit after ad spend speak for themselves."
FashionByStrand
Meta-published success story
Ready to acquire profitably?
Book a growth session and we’ll show you where the profit is, no pitch, just a plan.
Book a growth session
