Measurement · Analytics & Attribution
One clear view of what drives profit, from first click to repeat order, so every euro of spend is a decision, not a guess.
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What's included
What measurement looks like with us.
01
Server-side tracking
A durable data layer built on the Conversions API, so signal survives cookies, consent and iOS.
02
Profit attribution
Every channel judged on contribution margin and blended CAC, not last-click ROAS.
03
Decision dashboards
One source of truth the whole team reads the same way, refreshed daily.
Why it usually fails
Most attribution quietly lies to you.
01
Every channel claims the win
Platforms mark their own homework, so reported ROAS adds up to more than the revenue you booked.
02
The signal is decaying
Cookies, consent and iOS have gutted tracking, and untracked spend hides inside the blend.
03
Dashboards hide the P&L
Blended numbers bury profit per order, so budget flows to the loudest channel, not the best one.
FASHION
Fashion By Strand
"The increases in profit per conversion and profit after ad spend speak for themselves."
latest official meta case story
Scaled profitably, without losing the brand with profit optimization
We rebuilt acquisition around contribution margin optimization, to increase profit per conversion in our newest case study with Meta.
Read the case →
How we work
From blind spend to a clear P&L.
01
Instrument
We rebuild tracking server-side so the data is complete and durable.
02
Model
Map every channel to contribution margin and blended CAC.
03
Report
One dashboard the whole team trusts, refreshed daily.
04
Act
Move budget to what actually compounds profit.
In their own words
"The increases in profit per conversion and profit after ad spend speak for themselves."
FashionByStrand
Meta-published success story
Ready to see the real numbers?
Book a growth session and we’ll show you where measurement is hiding profit, no pitch, just a plan.
Book a growth session
