The challenge

Stryhns wanted to get more out of their campaign and product-launch investments, not just more media spend, but smarter performance across creative, timing, audience, and channel mix.

Working closely with a creative agency, we became the performance partner responsible for Meta strategy, media planning, execution, and optimization across several major brand campaigns.

What we found

The brands already had cultural weight and strong creative; what they needed was a performance engine to make every launch land harder. Our job was to turn big-brand moments into measured, efficient reach and recall, not just spend against them.

Key campaigns

Stryhns, "Mod til Hverdagen" (in partnership with Børns Vilkår)

• 1.5M+ unique people reached

• 2x more exposure than planned

• 12.5%+ ad recall

Veggie Postej, product launch

• 1M+ unique people reached

• 20%+ more exposure than planned

• 10%+ ad recall

Grovhaps, product launch

• 2M+ unique people reached

• 30% higher exposure than planned

• 16%+ ad recall

The work

We led all paid campaign execution on Meta, and also shaped:

• Strategic planning and KPI setting

• Benchmarking and budgeting for optimal media allocation

• Ongoing collaboration with creatives, matching brand intent with performance goals

Each campaign delivered above expectations on reach, recall, and media efficiency.

Strategic partnership

Beyond launches, we've continued to support Stryhns as an ongoing Meta advisor, helping secure their ad infrastructure, optimize their presence, and act as a sounding board for future initiatives.

Why it worked

Great creative got the attention; a disciplined performance setup made sure it reached the right people, at the right scale, with the efficiency to prove it.