Stryhns Gruppen
Stryhns Gruppen
Stryhns Gruppen
Stryhns Gruppen is a well-known Danish food company with a portfolio of beloved household brands. From liver pâté to everyday snacks and plant-based innovations, their products are part of daily life across Denmark - often with strong emotional and cultural resonance.
Stryhns Gruppen is a well-known Danish food company with a portfolio of beloved household brands. From liver pâté to everyday snacks and plant-based innovations, their products are part of daily life across Denmark - often with strong emotional and cultural resonance.
Stryhns Gruppen is a well-known Danish food company with a portfolio of beloved household brands. From liver pâté to everyday snacks and plant-based innovations, their products are part of daily life across Denmark - often with strong emotional and cultural resonance.
"I’ve worked with Wavi Media several times, especially with Asger. A fantastic partner who does exactly what a real partner should: gives you the best advice - even when it’s not what you expected or wanted to hear. That means you can confidently leave your channels in the hands of Asger and his team. And it doesn’t hurt that he’s also a genuinely great guy."
Brian Schøler
Partner Uncommon Creative Studio
[Client]
Stryhs Gruppen
Stryhs Gruppen
Stryhs Gruppen
[Countries handled]
[Services]
Meta Ads, Strategic Partner
Meta Ads, Strategic Partner
Meta Ads, Strategic Partner
[Category]
Ecommerce
Ecommerce
Ecommerce
The Challenge
Stryhns wanted to get more out of their campaign and product launch investments - not just more media spend, but smarter performance across creative, timing, audience, and channel mix.
Working closely with a creative agency, we became the performance partner responsible for Meta strategy, media planning, execution, and optimization - across several major brand campaigns.
Key Campaigns
Stryhns - “Mod til Hverdagen” (in partnership with Børns Vilkår)
1.5M+ unique people reached
2x more exposure than planned
12.5%+ ad recall
Veggie Postej - Product Launch
1M+ unique people reached
20%+ more exposure than planned
10%+ ad recall
Grovhaps - Product Launch
2M+ unique people reached
30% higher exposure than planned
16%+ ad recall
Our Role
We led all paid campaign execution on Meta, but also shaped:
The strategic planning and KPI setting
Benchmarking and budgeting, to ensure optimal media allocation
Ongoing collaboration with creatives, to match brand intent with performance goals
Each campaign delivered above expectations in terms of reach, recall, and media efficiency.
Strategic Partnership
Beyond launches and campaigns, we’ve continued to support Stryhns as an ongoing Meta advisor - helping secure their ad infrastructure, optimize their presence, and act as a sounding board for future initiatives.
The Challenge
Stryhns wanted to get more out of their campaign and product launch investments - not just more media spend, but smarter performance across creative, timing, audience, and channel mix.
Working closely with a creative agency, we became the performance partner responsible for Meta strategy, media planning, execution, and optimization - across several major brand campaigns.
Key Campaigns
Stryhns - “Mod til Hverdagen” (in partnership with Børns Vilkår)
1.5M+ unique people reached
2x more exposure than planned
12.5%+ ad recall
Veggie Postej - Product Launch
1M+ unique people reached
20%+ more exposure than planned
10%+ ad recall
Grovhaps - Product Launch
2M+ unique people reached
30% higher exposure than planned
16%+ ad recall
Our Role
We led all paid campaign execution on Meta, but also shaped:
The strategic planning and KPI setting
Benchmarking and budgeting, to ensure optimal media allocation
Ongoing collaboration with creatives, to match brand intent with performance goals
Each campaign delivered above expectations in terms of reach, recall, and media efficiency.
Strategic Partnership
Beyond launches and campaigns, we’ve continued to support Stryhns as an ongoing Meta advisor - helping secure their ad infrastructure, optimize their presence, and act as a sounding board for future initiatives.
The Challenge
Stryhns wanted to get more out of their campaign and product launch investments - not just more media spend, but smarter performance across creative, timing, audience, and channel mix.
Working closely with a creative agency, we became the performance partner responsible for Meta strategy, media planning, execution, and optimization - across several major brand campaigns.
Key Campaigns
Stryhns - “Mod til Hverdagen” (in partnership with Børns Vilkår)
1.5M+ unique people reached
2x more exposure than planned
12.5%+ ad recall
Veggie Postej - Product Launch
1M+ unique people reached
20%+ more exposure than planned
10%+ ad recall
Grovhaps - Product Launch
2M+ unique people reached
30% higher exposure than planned
16%+ ad recall
Our Role
We led all paid campaign execution on Meta, but also shaped:
The strategic planning and KPI setting
Benchmarking and budgeting, to ensure optimal media allocation
Ongoing collaboration with creatives, to match brand intent with performance goals
Each campaign delivered above expectations in terms of reach, recall, and media efficiency.
Strategic Partnership
Beyond launches and campaigns, we’ve continued to support Stryhns as an ongoing Meta advisor - helping secure their ad infrastructure, optimize their presence, and act as a sounding board for future initiatives.
"I’ve worked with Wavi Media several times, especially with Asger. A fantastic partner who does exactly what a real partner should: gives you the best advice - even when it’s not what you expected or wanted to hear. That means you can confidently leave your channels in the hands of Asger and his team. And it doesn’t hurt that he’s also a genuinely great guy."
"I’ve worked with Wavi Media several times, especially with Asger. A fantastic partner who does exactly what a real partner should: gives you the best advice - even when it’s not what you expected or wanted to hear. That means you can confidently leave your channels in the hands of Asger and his team. And it doesn’t hurt that he’s also a genuinely great guy."
Brian Schøler
Pictures From the Project
Pictures From the Project
Pictures From the Project
View Similar Cases
View Similar Cases
View Similar Cases
Step process
A structured workflow to scaling e-commerce brands profitably - with clarity, speed, & full accountability.
We dive into your numbers, structure, and bottlenecks to find where growth is stuck - and how to unlock it.
01
Audit & Clarity Call
We build your growth system, from channel strategy to data setup - so every euro spent compounds, not evaporates.
02
Strategy & System Design
Our team runs and refines your performance channels - tracking data, testing creative, and tightening the system weekly.
03
Execution & Optimization
Once the foundation is solid, we scale profitably - expanding channels, markets, and operations.
04
Scale & Structure
Step process
A structured workflow to scaling e-commerce brands profitably - with clarity, speed, & full accountability.
We dive into your numbers, structure, and bottlenecks to find where growth is stuck - and how to unlock it.
01
Audit & Clarity Call
We build your growth system, from channel strategy to data setup - so every euro spent compounds, not evaporates.
02
Strategy & System Design
Our team runs and refines your performance channels - tracking data, testing creative, and tightening the system weekly.
03
Execution & Optimization
Once the foundation is solid, we scale profitably - expanding channels, markets, and operations.
04
Scale & Structure
Step process
A structured workflow to scaling e-commerce brands profitably - with clarity, speed, & full accountability.
We dive into your numbers, structure, and bottlenecks to find where growth is stuck - and how to unlock it.
01
Audit & Clarity Call
We build your growth system, from channel strategy to data setup - so every euro spent compounds, not evaporates.
02
Strategy & System Design
Our team runs and refines your performance channels - tracking data, testing creative, and tightening the system weekly.
03
Execution & Optimization
Once the foundation is solid, we scale profitably - expanding channels, markets, and operations.
04
Scale & Structure
Why It Works
Because we fix the system,
NOT just the ads
Because we fix the system,
NOT just the ads
Because we fix the system,
NOT just the ads
Most agencies chase platform tricks. We chase fundamentals.
We build growth systems that connect performance, operations, and strategy - so every euro spent actually compounds.
When your marketing structure is solid, growth becomes predictable.
That’s what we deliver.
Most agencies chase platform tricks. We chase fundamentals.
We build growth systems that connect performance, operations, and strategy - so every euro spent actually compounds.
When your marketing structure is solid, growth becomes predictable.
That’s what we deliver.
Sure, you have choices
Sure, you have choices
Here's why ours wins.
Here's why ours wins.
In-House Team
Broad, general skillset
Slow ramp-up
No unified process
Mixed priorities
Internal bottlenecks
High overhead
No growth model
Freelancers
Limited channel depth
Trial & error
Task-based
No ownership
Hard to reach
Cheap, low impact
Guesswork
Other Agencies
Junior account teams
Long onboarding
Channel silos
Blame-shifting
Generic updates
High fees, low ROI
One-size-fits-all playbook
Senior growth operators
Clear strategy, fast impact
Proven systems that scale
Full ownership
Fast, proactive, consistent
ROI-driven retainers
The Structured Growth Framework™
Education Expertise
Communication
Cost
Accountability
Structure
Speed to Results
Secret Sauce?
In-House Team
Broad, general skillset
Slow ramp-up
No unified process
Mixed priorities
Internal bottlenecks
High overhead
No growth model
Freelancers
Limited channel depth
Trial & error
Task-based
No ownership
Hard to reach
Cheap, low impact
Guesswork
Other Agencies
Junior account teams
Long onboarding
Channel silos
Blame-shifting
Generic updates
High fees, low ROI
One-size-fits-all playbook
Senior growth operators
Clear strategy, fast impact
Proven systems that scale
Full ownership
Fast, proactive, consistent
ROI-driven retainers
The Structured
Growth Framework™
Education Expertise
Communication
Cost
Accountability
Structure
Speed to Results
Secret Sauce?
In-House Team
Broad, general skillset
Slow ramp-up
No unified process
Mixed priorities
Internal bottlenecks
High overhead
No growth model
Freelancers
Limited channel depth
Trial & error
Task-based
No ownership
Hard to reach
Cheap, low impact
Guesswork
Other Agencies
Junior account teams
Long onboarding
Channel silos
Blame-shifting
Generic updates
High fees, low ROI
One-size-fits-all playbook
Senior growth operators
Clear strategy, fast impact
Proven systems that scale
Full ownership
Fast, proactive, consistent
ROI-driven retainers
The Structured Growth Framework™
Education Expertise
Communication
Cost
Accountability
Structure
Speed to Results
Secret Sauce?
The results speak for themselves. So does our partners.
"A partner who does exactly what a partner should - providing the best advice, even when it's not what you want or expect to hear. It certainly doesn’t hurt he’s also a great guy"
Brian Schøler
Partner Uncommon Creative Studio
"Extremely professional approach and great expertise. We have always been very pleased with the close collaboration with Wavi Media and Asger."
Rasmus Gottliebsen
Co-founder LULU Copenhagen
"We have collaborated with Wavi Media for a long time and have always been very pleased with their service and partnership. They are always very hands-on and solution-oriented. "
Fie Aspöck Jonsen
Founder GoBabyGo
"We had the pleasure of working with Asger, whose professional approach, positive personality & curiosity when faced with challenges made the partnership incredible."
Britt Bennett Hansen
Model agent, Unique Models
"Asger, founder of Wavi Media, is highly competent and solution-oriented. He digs into the details and is able to both advise and execute at a high level."
Carsten Nielsen
Investor at CN Invest Holding
"Always a pleasure to work with Asger. His work speaks for itself and he really understands the business."
Frederik Boysen
Founder Profitmetrics
"It has been a pleasure working with Wavi Media. Asger is extremely talented. He knows all about SOME and is always ready to answer my questions. I Highly recommend Asger."
Louise Juhl
Jury member, Danish Digital Award
"Asger is dedicated, professional, and delivers results. He has a great overview, is a pleasure to collaborate with, and stays calm even in fast-paced situations."
Ole Martini Mortensen
Commercial Marketing Manager
"it’s not only Asger’s professional skills that make a collaboration valuable. He has a good overview & an impressive calmness, even when deadlines approach & the pace increases."
Karoline Boysen
Head of Social & Content Strategy
The results speak for themselves. So does our partners.
"A partner who does exactly what a partner should - providing the best advice, even when it's not what you want or expect to hear. It certainly doesn’t hurt he’s also a great guy"
Brian Schøler
Partner Uncommon Creative Studio
"Extremely professional approach and great expertise. We have always been very pleased with the close collaboration with Wavi Media and Asger."
Rasmus Gottliebsen
Co-founder LULU Copenhagen
"We have collaborated with Wavi Media for a long time and have always been very pleased with their service and partnership. They are always very hands-on and solution-oriented. "
Fie Aspöck Jonsen
Founder GoBabyGo
"We had the pleasure of working with Asger, whose professional approach, positive personality & curiosity when faced with challenges made the partnership incredible."
Britt Bennett Hansen
Model agent, Unique Models
"Asger, founder of Wavi Media, is highly competent and solution-oriented. He digs into the details and is able to both advise and execute at a high level."
Carsten Nielsen
Investor at CN Invest Holding
"Always a pleasure to work with Asger. His work speaks for itself and he really understands the business."
Frederik Boysen
Founder Profitmetrics
"It has been a pleasure working with Wavi Media. Asger is extremely talented. He knows all about SOME and is always ready to answer my questions. I Highly recommend Asger."
Louise Juhl
Jury member, Danish Digital Award
"Asger is dedicated, professional, and delivers results. He has a great overview, is a pleasure to collaborate with, and stays calm even in fast-paced situations."
Ole Martini Mortensen
Commercial Marketing Manager
"it’s not only Asger’s professional skills that make a collaboration valuable. He has a good overview & an impressive calmness, even when deadlines approach & the pace increases."
Karoline Boysen
Head of Social & Content Strategy
The results speak for themselves. So does our partners.
"A partner who does exactly what a partner should - providing the best advice, even when it's not what you want or expect to hear. It certainly doesn’t hurt he’s also a great guy"
Brian Schøler
Partner Uncommon Creative Studio
"Extremely professional approach and great expertise. We have always been very pleased with the close collaboration with Wavi Media and Asger."
Rasmus Gottliebsen
Co-founder LULU Copenhagen
"We have collaborated with Wavi Media for a long time and have always been very pleased with their service and partnership. They are always very hands-on and solution-oriented. "
Fie Aspöck Jonsen
Founder GoBabyGo
"We had the pleasure of working with Asger, whose professional approach, positive personality & curiosity when faced with challenges made the partnership incredible."
Britt Bennett Hansen
Model agent, Unique Models
"Asger, founder of Wavi Media, is highly competent and solution-oriented. He digs into the details and is able to both advise and execute at a high level."
Carsten Nielsen
Investor at CN Invest Holding
"Always a pleasure to work with Asger. His work speaks for itself and he really understands the business."
Frederik Boysen
Founder Profitmetrics
"It has been a pleasure working with Wavi Media. Asger is extremely talented. He knows all about SOME and is always ready to answer my questions. I Highly recommend Asger."
Louise Juhl
Jury member, Danish Digital Award
"Asger is dedicated, professional, and delivers results. He has a great overview, is a pleasure to collaborate with, and stays calm even in fast-paced situations."
Ole Martini Mortensen
Commercial Marketing Manager
"it’s not only Asger’s professional skills that make a collaboration valuable. He has a good overview & an impressive calmness, even when deadlines approach & the pace increases."
Karoline Boysen
Head of Social & Content Strategy