Stryhns
Stryhns
Stryhns
Stryhns Gruppen is a well-known Danish food company with a portfolio of beloved household brands. From liver pâté to everyday snacks and plant-based innovations, their products are part of daily life across Denmark - often with strong emotional and cultural resonance.
Stryhns Gruppen is a well-known Danish food company with a portfolio of beloved household brands. From liver pâté to everyday snacks and plant-based innovations, their products are part of daily life across Denmark - often with strong emotional and cultural resonance.
Stryhns Gruppen is a well-known Danish food company with a portfolio of beloved household brands. From liver pâté to everyday snacks and plant-based innovations, their products are part of daily life across Denmark - often with strong emotional and cultural resonance.
"I’ve worked with Wavi Media several times, especially with Asger. A fantastic partner who does exactly what a real partner should: gives you the best advice - even when it’s not what you expected or wanted to hear. That means you can confidently leave your channels in the hands of Asger and his team. And it doesn’t hurt that he’s also a genuinely great guy."
Brian Schøler
Partner Uncommon Creative Studio
[Client]
Stryhs Gruppen
Stryhs Gruppen
Stryhs Gruppen
[Countries handled]
[Services]
Meta Ads, Strategic Partner
Meta Ads, Strategic Partner
Meta Ads, Strategic Partner
[Category]
Consumer Good
Consumer Good
Consumer Good
The Challenge
Stryhns wanted to get more out of their campaign and product launch investments - not just more media spend, but smarter performance across creative, timing, audience, and channel mix.
Working closely with a creative agency, we became the performance partner responsible for Meta strategy, media planning, execution, and optimization - across several major brand campaigns.
Key Campaigns
Stryhns - “Mod til Hverdagen” (in partnership with Børns Vilkår)
1.5M+ unique people reached
2x more exposure than planned
12.5%+ ad recall
Veggie Postej - Product Launch
1M+ unique people reached
20%+ more exposure than planned
10%+ ad recall
Grovhaps - Product Launch
2M+ unique people reached
30% higher exposure than planned
16%+ ad recall
Our Role
We led all paid campaign execution on Meta, but also shaped:
The strategic planning and KPI setting
Benchmarking and budgeting, to ensure optimal media allocation
Ongoing collaboration with creatives, to match brand intent with performance goals
Each campaign delivered above expectations in terms of reach, recall, and media efficiency.
Strategic Partnership
Beyond launches and campaigns, we’ve continued to support Stryhns as an ongoing Meta advisor - helping secure their ad infrastructure, optimize their presence, and act as a sounding board for future initiatives.
The Challenge
Stryhns wanted to get more out of their campaign and product launch investments - not just more media spend, but smarter performance across creative, timing, audience, and channel mix.
Working closely with a creative agency, we became the performance partner responsible for Meta strategy, media planning, execution, and optimization - across several major brand campaigns.
Key Campaigns
Stryhns - “Mod til Hverdagen” (in partnership with Børns Vilkår)
1.5M+ unique people reached
2x more exposure than planned
12.5%+ ad recall
Veggie Postej - Product Launch
1M+ unique people reached
20%+ more exposure than planned
10%+ ad recall
Grovhaps - Product Launch
2M+ unique people reached
30% higher exposure than planned
16%+ ad recall
Our Role
We led all paid campaign execution on Meta, but also shaped:
The strategic planning and KPI setting
Benchmarking and budgeting, to ensure optimal media allocation
Ongoing collaboration with creatives, to match brand intent with performance goals
Each campaign delivered above expectations in terms of reach, recall, and media efficiency.
Strategic Partnership
Beyond launches and campaigns, we’ve continued to support Stryhns as an ongoing Meta advisor - helping secure their ad infrastructure, optimize their presence, and act as a sounding board for future initiatives.
The Challenge
Stryhns wanted to get more out of their campaign and product launch investments - not just more media spend, but smarter performance across creative, timing, audience, and channel mix.
Working closely with a creative agency, we became the performance partner responsible for Meta strategy, media planning, execution, and optimization - across several major brand campaigns.
Key Campaigns
Stryhns - “Mod til Hverdagen” (in partnership with Børns Vilkår)
1.5M+ unique people reached
2x more exposure than planned
12.5%+ ad recall
Veggie Postej - Product Launch
1M+ unique people reached
20%+ more exposure than planned
10%+ ad recall
Grovhaps - Product Launch
2M+ unique people reached
30% higher exposure than planned
16%+ ad recall
Our Role
We led all paid campaign execution on Meta, but also shaped:
The strategic planning and KPI setting
Benchmarking and budgeting, to ensure optimal media allocation
Ongoing collaboration with creatives, to match brand intent with performance goals
Each campaign delivered above expectations in terms of reach, recall, and media efficiency.
Strategic Partnership
Beyond launches and campaigns, we’ve continued to support Stryhns as an ongoing Meta advisor - helping secure their ad infrastructure, optimize their presence, and act as a sounding board for future initiatives.
"I’ve worked with Wavi Media several times, especially with Asger. A fantastic partner who does exactly what a real partner should: gives you the best advice - even when it’s not what you expected or wanted to hear. That means you can confidently leave your channels in the hands of Asger and his team. And it doesn’t hurt that he’s also a genuinely great guy."
"I’ve worked with Wavi Media several times, especially with Asger. A fantastic partner who does exactly what a real partner should: gives you the best advice - even when it’s not what you expected or wanted to hear. That means you can confidently leave your channels in the hands of Asger and his team. And it doesn’t hurt that he’s also a genuinely great guy."
Brian Schøler
Pictures From the Project
Pictures From the Project
Pictures From the Project
View Similar Cases
View Similar Cases
View Similar Cases
Ready to scale your brand to new heights?
Build a business that scales itself. If you want to break through plateaus, improve profitability, and scale sustainably, with a proactive partner, then you're at the right place.
Ready to scale your brand to new heights?
Build a business that scales itself. If you want to break through plateaus, improve profitability, and scale sustainably, with a proactive partner, then you're at the right place.
Ready to scale your brand to new heights?
Build a business that scales itself. If you want to break through plateaus, improve profitability, and scale sustainably, with a proactive partner, then you're at the right place.