MP Denmark
MP Denmark
MP Denmark



MP Denmark is one of Denmark’s oldest textile brands. founded in 1937 and known for producing high-quality socks, tights, and knitwear for children and adults. With a strong heritage in craftsmanship and functionality, the company has evolved into a multi-brand house with both B2C and B2B focus. Today, they combine decades of tradition with a modern ambition to scale and strengthen their digital presence.
MP Denmark is one of Denmark’s oldest textile brands. founded in 1937 and known for producing high-quality socks, tights, and knitwear for children and adults. With a strong heritage in craftsmanship and functionality, the company has evolved into a multi-brand house with both B2C and B2B focus. Today, they combine decades of tradition with a modern ambition to scale and strengthen their digital presence.
MP Denmark is one of Denmark’s oldest textile brands. founded in 1937 and known for producing high-quality socks, tights, and knitwear for children and adults. With a strong heritage in craftsmanship and functionality, the company has evolved into a multi-brand house with both B2C and B2B focus. Today, they combine decades of tradition with a modern ambition to scale and strengthen their digital presence.
+192% increased ROAS
+192% increased ROAS
+192% increased ROAS
+20% increased AOV
+20% increased AOV
+20% increased AOV
-38% Reduction in CPC
-38% Reduction in CPC
-38% Reduction in CPC
[Client]
MP Denmark
MP Denmark
MP Denmark
[Countries handled]
[Services]
Meta Ads, Google Ads, Email Marketing, Strategic Partner
Meta Ads, Google Ads, Email Marketing, Strategic Partner
Meta Ads, Google Ads, Email Marketing, Strategic Partner
[Category]
Ecommerce
Ecommerce
Ecommerce


What We Helped With
Paid Social (Meta Ads)
Paid Search (Google Ads)
Email Marketing
Strategic Consulting
The Challenge
MP Denmark reached out to us during a company merger, with the goal of establishing a centralized brand shop and modernizing their full setup. Their existing platform was unstable, full of bugs, outdated tech, no real tracking, and their paid systems (Meta and Google) were scattered: scattered accesses, no ownership over assets, and no clear data.
They were essentially flying blind across all key channels, and needed a full digital cleanup. At the same time, they wanted a strong strategic partner who could help define their voice, build a scalable paid setup, and support both B2C growth and the B2B side of the business.
They also had issues with resellers and retail dumps that heavily impacted their DTC performance, which meant their own efforts had to be extremely well structured to hold ground.
Paid Social
We started with a full audit and deep cleanup:
Centralized all assets and accounts
Secured access and ownership
Rebuilt tracking from the ground up
Prepared for a smoother transition to the new website
Once the foundation was in place, we moved into short- and long-term paid planning. That included mapping what content and assets they already had, what could be reused, and what needed to be created. We built the initial campaign structure around their individual brands - and aligned it with a long-term roadmap for tone-of-voice, visual direction, and content strategy.
The goal was not just to run ads, but to help build a brand framework they could scale and evolve with.
Google Ads
The original Google Ads setup was fragmented. Some brand accounts were missing access, others had no structure. Most spend went to brand search, with CPCs around 15 DKK, and little visibility beyond that.
We:
Helped retrieve lost assets by contacting previous agencies and partners
Built a new structure with all brands and markets under one Google MCC
Rebuilt campaigns from scratch, starting with brand protection at lower cost
In the first 2 months, we cut brand CPCs down to ⅛ of the original, while doubling revenue and ROAS - with just ¼ of the previous spend.
From there, we began to:
Categorize brands and product types
Launch DSA and search campaigns with proper tracking
Expand country by country, in a clean and scalable setup
Email Marketing
When we joined, email was barely active, and the previous platform had left little usable data.
While waiting for the new website, we:
Cleaned up the existing setup
Built a brand-new structure for both DK and DE/COM markets
Created flows and automations from scratch
Laid the foundation for consistent growth once more data could flow in
Strategic Consulting
MP Denmark wanted to grow, but with a clear eye on cash flow, performance metrics, and scalability. That meant we weren’t just running channels, but also:
Advising on budget planning
Sparring on content strategy
Helping map out cross-brand planning and activation strategy
Being available across touchpoints, not just for performance, but to support the broader business goals
What We Helped With
Paid Social (Meta Ads)
Paid Search (Google Ads)
Email Marketing
Strategic Consulting
The Challenge
MP Denmark reached out to us during a company merger, with the goal of establishing a centralized brand shop and modernizing their full setup. Their existing platform was unstable, full of bugs, outdated tech, no real tracking, and their paid systems (Meta and Google) were scattered: scattered accesses, no ownership over assets, and no clear data.
They were essentially flying blind across all key channels, and needed a full digital cleanup. At the same time, they wanted a strong strategic partner who could help define their voice, build a scalable paid setup, and support both B2C growth and the B2B side of the business.
They also had issues with resellers and retail dumps that heavily impacted their DTC performance, which meant their own efforts had to be extremely well structured to hold ground.
Paid Social
We started with a full audit and deep cleanup:
Centralized all assets and accounts
Secured access and ownership
Rebuilt tracking from the ground up
Prepared for a smoother transition to the new website
Once the foundation was in place, we moved into short- and long-term paid planning. That included mapping what content and assets they already had, what could be reused, and what needed to be created. We built the initial campaign structure around their individual brands - and aligned it with a long-term roadmap for tone-of-voice, visual direction, and content strategy.
The goal was not just to run ads, but to help build a brand framework they could scale and evolve with.
Google Ads
The original Google Ads setup was fragmented. Some brand accounts were missing access, others had no structure. Most spend went to brand search, with CPCs around 15 DKK, and little visibility beyond that.
We:
Helped retrieve lost assets by contacting previous agencies and partners
Built a new structure with all brands and markets under one Google MCC
Rebuilt campaigns from scratch, starting with brand protection at lower cost
In the first 2 months, we cut brand CPCs down to ⅛ of the original, while doubling revenue and ROAS - with just ¼ of the previous spend.
From there, we began to:
Categorize brands and product types
Launch DSA and search campaigns with proper tracking
Expand country by country, in a clean and scalable setup
Email Marketing
When we joined, email was barely active, and the previous platform had left little usable data.
While waiting for the new website, we:
Cleaned up the existing setup
Built a brand-new structure for both DK and DE/COM markets
Created flows and automations from scratch
Laid the foundation for consistent growth once more data could flow in
Strategic Consulting
MP Denmark wanted to grow, but with a clear eye on cash flow, performance metrics, and scalability. That meant we weren’t just running channels, but also:
Advising on budget planning
Sparring on content strategy
Helping map out cross-brand planning and activation strategy
Being available across touchpoints, not just for performance, but to support the broader business goals
What We Helped With
Paid Social (Meta Ads)
Paid Search (Google Ads)
Email Marketing
Strategic Consulting
The Challenge
MP Denmark reached out to us during a company merger, with the goal of establishing a centralized brand shop and modernizing their full setup. Their existing platform was unstable, full of bugs, outdated tech, no real tracking, and their paid systems (Meta and Google) were scattered: scattered accesses, no ownership over assets, and no clear data.
They were essentially flying blind across all key channels, and needed a full digital cleanup. At the same time, they wanted a strong strategic partner who could help define their voice, build a scalable paid setup, and support both B2C growth and the B2B side of the business.
They also had issues with resellers and retail dumps that heavily impacted their DTC performance, which meant their own efforts had to be extremely well structured to hold ground.
Paid Social
We started with a full audit and deep cleanup:
Centralized all assets and accounts
Secured access and ownership
Rebuilt tracking from the ground up
Prepared for a smoother transition to the new website
Once the foundation was in place, we moved into short- and long-term paid planning. That included mapping what content and assets they already had, what could be reused, and what needed to be created. We built the initial campaign structure around their individual brands - and aligned it with a long-term roadmap for tone-of-voice, visual direction, and content strategy.
The goal was not just to run ads, but to help build a brand framework they could scale and evolve with.
Google Ads
The original Google Ads setup was fragmented. Some brand accounts were missing access, others had no structure. Most spend went to brand search, with CPCs around 15 DKK, and little visibility beyond that.
We:
Helped retrieve lost assets by contacting previous agencies and partners
Built a new structure with all brands and markets under one Google MCC
Rebuilt campaigns from scratch, starting with brand protection at lower cost
In the first 2 months, we cut brand CPCs down to ⅛ of the original, while doubling revenue and ROAS - with just ¼ of the previous spend.
From there, we began to:
Categorize brands and product types
Launch DSA and search campaigns with proper tracking
Expand country by country, in a clean and scalable setup
Email Marketing
When we joined, email was barely active, and the previous platform had left little usable data.
While waiting for the new website, we:
Cleaned up the existing setup
Built a brand-new structure for both DK and DE/COM markets
Created flows and automations from scratch
Laid the foundation for consistent growth once more data could flow in
Strategic Consulting
MP Denmark wanted to grow, but with a clear eye on cash flow, performance metrics, and scalability. That meant we weren’t just running channels, but also:
Advising on budget planning
Sparring on content strategy
Helping map out cross-brand planning and activation strategy
Being available across touchpoints, not just for performance, but to support the broader business goals
Pictures From the Project
Pictures From the Project
Pictures From the Project






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Ready to scale your brand to new heights?
If you want to break through plateaus, improve profitability, and scale sustainably, with a proactive partner, contact us today.
Ready to scale your brand to new heights?
If you want to break through plateaus, improve profitability, and scale sustainably, with a proactive partner, contact us today.
Ready to scale your brand to new heights?
If you want to break through plateaus, improve profitability, and scale sustainably, with a proactive partner, contact us today.