What We Helped With

• Paid Social (Meta Ads)

• Paid Search (Google Ads)

• Email Marketing

• Strategic Consulting

The Challenge

MP Denmark reached out to us during a company merger, with the goal of establishing a centralized brand shop and modernizing their full setup. Their existing platform was unstable, full of bugs, outdated tech, no real tracking, and their paid systems (Meta and Google) were scattered: scattered accesses, no ownership over assets, and no clear data.

They were essentially flying blind across all key channels, and needed a full digital cleanup. At the same time, they wanted a strong strategic partner who could help define their voice, build a scalable paid setup, and support both B2C growth and the B2B side of the business.

They also had issues with resellers and retail dumps that heavily impacted their DTC performance, which meant their own efforts had to be extremely well structured to hold ground.

Paid Social

We started with a full audit and deep cleanup:

• Centralized all assets and accounts

• Secured access and ownership

• Rebuilt tracking from the ground up

• Prepared for a smoother transition to the new website

Once the foundation was in place, we moved into short- and long-term paid planning. That included mapping what content and assets they already had, what could be reused, and what needed to be created. We built the initial campaign structure around their individual brands - and aligned it with a long-term roadmap for tone-of-voice, visual direction, and content strategy.

The goal was not just to run ads, but to help build a brand framework they could scale and evolve with.

Google Ads

The original Google Ads setup was fragmented. Some brand accounts were missing access, others had no structure. Most spend went to brand search, with CPCs around 15 DKK, and little visibility beyond that.

We:

• Helped retrieve lost assets by contacting previous agencies and partners

• Built a new structure with all brands and markets under one Google MCC

• Rebuilt campaigns from scratch, starting with brand protection at lower cost

In the first 2 months, we cut brand CPCs down to ⅛ of the original, while doubling revenue and ROAS - with just ¼ of the previous spend.

From there, we began to:

• Categorize brands and product types

• Launch DSA and search campaigns with proper tracking

• Expand country by country, in a clean and scalable setup

Email Marketing

When we joined, email was barely active, and the previous platform had left little usable data.

While waiting for the new website, we:

• Cleaned up the existing setup

• Built a brand-new structure for both DK and DE/COM markets

• Created flows and automations from scratch

• Laid the foundation for consistent growth once more data could flow in

Strategic Consulting

MP Denmark wanted to grow, but with a clear eye on cash flow, performance metrics, and scalability. That meant we weren’t just running channels, but also:

• Advising on budget planning

• Sparring on content strategy

• Helping map out cross-brand planning and activation strategy

• Being available across touchpoints, not just for performance, but to support the broader business goals