What We Helped With

• Paid Social (Meta Ads)

• Funnel Strategy & Audience Planning

• Media Advisory & Campaign Structuring

The Challenge

Drømmeland came to us for help with defining a clearer Meta strategy. They weren’t looking for someone to just push campaigns live - they needed a strategic partner who could guide them on how to best use Meta as a performance channel.

They wanted input on how to structure their funnel, target the right audiences, time their campaigns, allocate budget across the year, and ultimately make Meta a more integrated part of their media mix - without wasting spend or running unfocused ads.

Our Role

We stepped in as a strategic advisor across their Meta presence, helping them make informed decisions about how to structure and scale their activity. Our work focused on:

• Developing a funnel and campaign framework aligned with their sales cycles and promotional windows

• Advising on audience segmentation and how to approach cold, warm, and returning traffic

• Helping define budget allocation and campaign durations for seasonal pushes

• Providing ongoing sparring around performance data and optimization paths

This wasn’t about hands-on execution - it was about enabling the Drømmeland team to make smarter decisions on Meta by giving them the structure and strategic clarity they were missing.