The challenge

The Blox Fruits team wanted to run a major YouTube Ads campaign across Denmark and Sweden to drive awareness, hype, and viewership around their product in retailers. With millions of followers globally, it had to be well-timed, creatively sharp, and performance-ready.

We were brought in to define the strategy and structure behind the campaign, not just the technical setup, but how to get the most out of the channel in both markets. It was short, high-intensity, and needed precision to land with the audience.

What we found

A brand with huge reach doesn't automatically turn that reach into results. The audience and the hype were there; what was missing was the structure, clear funnel logic, sequencing, and pacing, to turn a short burst of spend into real viewership. So we focused on getting the setup right before a single euro went out.

The work

We worked as both advisors and executors:

• Shaped the funnel logic, audience targeting, and sequencing

• Advised on creative format and rollout

• Set KPIs, pacing, and budget allocation

• Handled the setup and execution of YouTube Ads across both markets

Why it worked

Fast-moving and high-impact, it is a clear example of how even a short campaign benefits from the right structure behind it. Reach got people watching; the setup made sure the spend actually worked.