SOS International
SOS International
SOS International
SOS International is one of the leading assistance organizations in the Nordic region, providing emergency services and travel assistance to individuals and businesses. From roadside help to healthcare support abroad, they operate 24/7 with a strong presence across multiple countries and service areas.
SOS International is one of the leading assistance organizations in the Nordic region, providing emergency services and travel assistance to individuals and businesses. From roadside help to healthcare support abroad, they operate 24/7 with a strong presence across multiple countries and service areas.
SOS International is one of the leading assistance organizations in the Nordic region, providing emergency services and travel assistance to individuals and businesses. From roadside help to healthcare support abroad, they operate 24/7 with a strong presence across multiple countries and service areas.
"I’ve worked with Asger on several projects, and it’s been a real pleasure every time. He has deep knowledge of social media, and he’s incredibly helpful and efficient. Asger gets my warmest recommendation."
Katrine Kromann
Project leader Republica
[Client]
SOS International
SOS International
SOS International
[Countries handled]
[Services]
Meta Ads, Strategic Partner
Meta Ads, Strategic Partner
Meta Ads, Strategic Partner
[Category]
Ecommerce
Ecommerce
Ecommerce
The Challenge
SOS International needed a trusted partner to plan and execute a five-month campaign initiative across both Denmark and Sweden, with two key campaign phases: a pre-summer build-up and the core summer season. The campaigns were designed to run from April through August, with local adaptations and performance goals in each market.
We were brought in to handle everything from strategic planning to daily execution:
Budgeting and allocation
KPI setting and benchmarks
Audience targeting and funnel design
Campaign objectives and creative rollout
Full campaign management across both countries
Paid Social: Meta Ads
The campaign period was structured into two key waves:
Pre-Summer (April–May): Focused on building awareness and traffic
High Season (June–August): Focused on conversion and reach, with new creatives and updated messaging
Each wave was split into two tracks:
Awareness - to maximize qualified reach across the Nordic markets
Traffic/Conversion - to drive measurable results and actions
This dual-track structure proved to be the right approach, helping us balance reach with real engagement and conversion.
Technical & Structural Support
Early in the collaboration, issues surfaced due to legacy setup challenges from previous agencies. One of their main ad accounts experienced restrictions, which meant we had to act quickly and run campaigns across multiple accounts to stay on track.
Alongside campaign execution, we also provided strategic sparring on their Business Manager structure, security protocols, and asset organization - to ensure a more future-proof and scalable setup going forward.
Results
Despite the technical challenges, both campaigns outperformed the initial KPIs and exceeded the benchmarks set in earlier campaigns - across both Denmark and Sweden.
The collaboration showed how the right planning, flexibility, and a dual-lane paid setup can deliver strong results in highly time-sensitive, multi-market campaigns.
The Challenge
SOS International needed a trusted partner to plan and execute a five-month campaign initiative across both Denmark and Sweden, with two key campaign phases: a pre-summer build-up and the core summer season. The campaigns were designed to run from April through August, with local adaptations and performance goals in each market.
We were brought in to handle everything from strategic planning to daily execution:
Budgeting and allocation
KPI setting and benchmarks
Audience targeting and funnel design
Campaign objectives and creative rollout
Full campaign management across both countries
Paid Social: Meta Ads
The campaign period was structured into two key waves:
Pre-Summer (April–May): Focused on building awareness and traffic
High Season (June–August): Focused on conversion and reach, with new creatives and updated messaging
Each wave was split into two tracks:
Awareness - to maximize qualified reach across the Nordic markets
Traffic/Conversion - to drive measurable results and actions
This dual-track structure proved to be the right approach, helping us balance reach with real engagement and conversion.
Technical & Structural Support
Early in the collaboration, issues surfaced due to legacy setup challenges from previous agencies. One of their main ad accounts experienced restrictions, which meant we had to act quickly and run campaigns across multiple accounts to stay on track.
Alongside campaign execution, we also provided strategic sparring on their Business Manager structure, security protocols, and asset organization - to ensure a more future-proof and scalable setup going forward.
Results
Despite the technical challenges, both campaigns outperformed the initial KPIs and exceeded the benchmarks set in earlier campaigns - across both Denmark and Sweden.
The collaboration showed how the right planning, flexibility, and a dual-lane paid setup can deliver strong results in highly time-sensitive, multi-market campaigns.
The Challenge
SOS International needed a trusted partner to plan and execute a five-month campaign initiative across both Denmark and Sweden, with two key campaign phases: a pre-summer build-up and the core summer season. The campaigns were designed to run from April through August, with local adaptations and performance goals in each market.
We were brought in to handle everything from strategic planning to daily execution:
Budgeting and allocation
KPI setting and benchmarks
Audience targeting and funnel design
Campaign objectives and creative rollout
Full campaign management across both countries
Paid Social: Meta Ads
The campaign period was structured into two key waves:
Pre-Summer (April–May): Focused on building awareness and traffic
High Season (June–August): Focused on conversion and reach, with new creatives and updated messaging
Each wave was split into two tracks:
Awareness - to maximize qualified reach across the Nordic markets
Traffic/Conversion - to drive measurable results and actions
This dual-track structure proved to be the right approach, helping us balance reach with real engagement and conversion.
Technical & Structural Support
Early in the collaboration, issues surfaced due to legacy setup challenges from previous agencies. One of their main ad accounts experienced restrictions, which meant we had to act quickly and run campaigns across multiple accounts to stay on track.
Alongside campaign execution, we also provided strategic sparring on their Business Manager structure, security protocols, and asset organization - to ensure a more future-proof and scalable setup going forward.
Results
Despite the technical challenges, both campaigns outperformed the initial KPIs and exceeded the benchmarks set in earlier campaigns - across both Denmark and Sweden.
The collaboration showed how the right planning, flexibility, and a dual-lane paid setup can deliver strong results in highly time-sensitive, multi-market campaigns.
"I’ve worked with Asger on several projects, and it’s been a real pleasure every time. He has deep knowledge of social media, and he’s incredibly helpful and efficient. Asger gets my warmest recommendation."
"I’ve worked with Asger on several projects, and it’s been a real pleasure every time. He has deep knowledge of social media, and he’s incredibly helpful and efficient. Asger gets my warmest recommendation."
Katrine Kromann
Pictures From the Project
Pictures From the Project
Pictures From the Project
View Similar Cases
View Similar Cases
View Similar Cases
Step process
A structured workflow to scaling e-commerce brands profitably - with clarity, speed, & full accountability.
We dive into your numbers, structure, and bottlenecks to find where growth is stuck - and how to unlock it.
01
Audit & Clarity Call
We build your growth system, from channel strategy to data setup - so every euro spent compounds, not evaporates.
02
Strategy & System Design
Our team runs and refines your performance channels - tracking data, testing creative, and tightening the system weekly.
03
Execution & Optimization
Once the foundation is solid, we scale profitably - expanding channels, markets, and operations.
04
Scale & Structure
Step process
A structured workflow to scaling e-commerce brands profitably - with clarity, speed, & full accountability.
We dive into your numbers, structure, and bottlenecks to find where growth is stuck - and how to unlock it.
01
Audit & Clarity Call
We build your growth system, from channel strategy to data setup - so every euro spent compounds, not evaporates.
02
Strategy & System Design
Our team runs and refines your performance channels - tracking data, testing creative, and tightening the system weekly.
03
Execution & Optimization
Once the foundation is solid, we scale profitably - expanding channels, markets, and operations.
04
Scale & Structure
Step process
A structured workflow to scaling e-commerce brands profitably - with clarity, speed, & full accountability.
We dive into your numbers, structure, and bottlenecks to find where growth is stuck - and how to unlock it.
01
Audit & Clarity Call
We build your growth system, from channel strategy to data setup - so every euro spent compounds, not evaporates.
02
Strategy & System Design
Our team runs and refines your performance channels - tracking data, testing creative, and tightening the system weekly.
03
Execution & Optimization
Once the foundation is solid, we scale profitably - expanding channels, markets, and operations.
04
Scale & Structure
Why It Works
Because we fix the system,
NOT just the ads
Because we fix the system,
NOT just the ads
Because we fix the system,
NOT just the ads
Most agencies chase platform tricks. We chase fundamentals.
We build growth systems that connect performance, operations, and strategy - so every euro spent actually compounds.
When your marketing structure is solid, growth becomes predictable.
That’s what we deliver.
Most agencies chase platform tricks. We chase fundamentals.
We build growth systems that connect performance, operations, and strategy - so every euro spent actually compounds.
When your marketing structure is solid, growth becomes predictable.
That’s what we deliver.
Sure, you have choices
Sure, you have choices
Here's why ours wins.
Here's why ours wins.
In-House Team
Broad, general skillset
Slow ramp-up
No unified process
Mixed priorities
Internal bottlenecks
High overhead
No growth model
Freelancers
Limited channel depth
Trial & error
Task-based
No ownership
Hard to reach
Cheap, low impact
Guesswork
Other Agencies
Junior account teams
Long onboarding
Channel silos
Blame-shifting
Generic updates
High fees, low ROI
One-size-fits-all playbook
Senior growth operators
Clear strategy, fast impact
Proven systems that scale
Full ownership
Fast, proactive, consistent
ROI-driven retainers
The Structured Growth Framework™
Education Expertise
Communication
Cost
Accountability
Structure
Speed to Results
Secret Sauce?
In-House Team
Broad, general skillset
Slow ramp-up
No unified process
Mixed priorities
Internal bottlenecks
High overhead
No growth model
Freelancers
Limited channel depth
Trial & error
Task-based
No ownership
Hard to reach
Cheap, low impact
Guesswork
Other Agencies
Junior account teams
Long onboarding
Channel silos
Blame-shifting
Generic updates
High fees, low ROI
One-size-fits-all playbook
Senior growth operators
Clear strategy, fast impact
Proven systems that scale
Full ownership
Fast, proactive, consistent
ROI-driven retainers
The Structured
Growth Framework™
Education Expertise
Communication
Cost
Accountability
Structure
Speed to Results
Secret Sauce?
In-House Team
Broad, general skillset
Slow ramp-up
No unified process
Mixed priorities
Internal bottlenecks
High overhead
No growth model
Freelancers
Limited channel depth
Trial & error
Task-based
No ownership
Hard to reach
Cheap, low impact
Guesswork
Other Agencies
Junior account teams
Long onboarding
Channel silos
Blame-shifting
Generic updates
High fees, low ROI
One-size-fits-all playbook
Senior growth operators
Clear strategy, fast impact
Proven systems that scale
Full ownership
Fast, proactive, consistent
ROI-driven retainers
The Structured Growth Framework™
Education Expertise
Communication
Cost
Accountability
Structure
Speed to Results
Secret Sauce?
The results speak for themselves. So does our partners.
"A partner who does exactly what a partner should - providing the best advice, even when it's not what you want or expect to hear. It certainly doesn’t hurt he’s also a great guy"
Brian Schøler
Partner Uncommon Creative Studio
"Extremely professional approach and great expertise. We have always been very pleased with the close collaboration with Wavi Media and Asger."
Rasmus Gottliebsen
Co-founder LULU Copenhagen
"We have collaborated with Wavi Media for a long time and have always been very pleased with their service and partnership. They are always very hands-on and solution-oriented. "
Fie Aspöck Jonsen
Founder GoBabyGo
"We had the pleasure of working with Asger, whose professional approach, positive personality & curiosity when faced with challenges made the partnership incredible."
Britt Bennett Hansen
Model agent, Unique Models
"Asger, founder of Wavi Media, is highly competent and solution-oriented. He digs into the details and is able to both advise and execute at a high level."
Carsten Nielsen
Investor at CN Invest Holding
"Always a pleasure to work with Asger. His work speaks for itself and he really understands the business."
Frederik Boysen
Founder Profitmetrics
"It has been a pleasure working with Wavi Media. Asger is extremely talented. He knows all about SOME and is always ready to answer my questions. I Highly recommend Asger."
Louise Juhl
Jury member, Danish Digital Award
"Asger is dedicated, professional, and delivers results. He has a great overview, is a pleasure to collaborate with, and stays calm even in fast-paced situations."
Ole Martini Mortensen
Commercial Marketing Manager
"it’s not only Asger’s professional skills that make a collaboration valuable. He has a good overview & an impressive calmness, even when deadlines approach & the pace increases."
Karoline Boysen
Head of Social & Content Strategy
The results speak for themselves. So does our partners.
"A partner who does exactly what a partner should - providing the best advice, even when it's not what you want or expect to hear. It certainly doesn’t hurt he’s also a great guy"
Brian Schøler
Partner Uncommon Creative Studio
"Extremely professional approach and great expertise. We have always been very pleased with the close collaboration with Wavi Media and Asger."
Rasmus Gottliebsen
Co-founder LULU Copenhagen
"We have collaborated with Wavi Media for a long time and have always been very pleased with their service and partnership. They are always very hands-on and solution-oriented. "
Fie Aspöck Jonsen
Founder GoBabyGo
"We had the pleasure of working with Asger, whose professional approach, positive personality & curiosity when faced with challenges made the partnership incredible."
Britt Bennett Hansen
Model agent, Unique Models
"Asger, founder of Wavi Media, is highly competent and solution-oriented. He digs into the details and is able to both advise and execute at a high level."
Carsten Nielsen
Investor at CN Invest Holding
"Always a pleasure to work with Asger. His work speaks for itself and he really understands the business."
Frederik Boysen
Founder Profitmetrics
"It has been a pleasure working with Wavi Media. Asger is extremely talented. He knows all about SOME and is always ready to answer my questions. I Highly recommend Asger."
Louise Juhl
Jury member, Danish Digital Award
"Asger is dedicated, professional, and delivers results. He has a great overview, is a pleasure to collaborate with, and stays calm even in fast-paced situations."
Ole Martini Mortensen
Commercial Marketing Manager
"it’s not only Asger’s professional skills that make a collaboration valuable. He has a good overview & an impressive calmness, even when deadlines approach & the pace increases."
Karoline Boysen
Head of Social & Content Strategy
The results speak for themselves. So does our partners.
"A partner who does exactly what a partner should - providing the best advice, even when it's not what you want or expect to hear. It certainly doesn’t hurt he’s also a great guy"
Brian Schøler
Partner Uncommon Creative Studio
"Extremely professional approach and great expertise. We have always been very pleased with the close collaboration with Wavi Media and Asger."
Rasmus Gottliebsen
Co-founder LULU Copenhagen
"We have collaborated with Wavi Media for a long time and have always been very pleased with their service and partnership. They are always very hands-on and solution-oriented. "
Fie Aspöck Jonsen
Founder GoBabyGo
"We had the pleasure of working with Asger, whose professional approach, positive personality & curiosity when faced with challenges made the partnership incredible."
Britt Bennett Hansen
Model agent, Unique Models
"Asger, founder of Wavi Media, is highly competent and solution-oriented. He digs into the details and is able to both advise and execute at a high level."
Carsten Nielsen
Investor at CN Invest Holding
"Always a pleasure to work with Asger. His work speaks for itself and he really understands the business."
Frederik Boysen
Founder Profitmetrics
"It has been a pleasure working with Wavi Media. Asger is extremely talented. He knows all about SOME and is always ready to answer my questions. I Highly recommend Asger."
Louise Juhl
Jury member, Danish Digital Award
"Asger is dedicated, professional, and delivers results. He has a great overview, is a pleasure to collaborate with, and stays calm even in fast-paced situations."
Ole Martini Mortensen
Commercial Marketing Manager
"it’s not only Asger’s professional skills that make a collaboration valuable. He has a good overview & an impressive calmness, even when deadlines approach & the pace increases."
Karoline Boysen
Head of Social & Content Strategy