SOS International

SOS International

SOS International

SOS International is one of the leading assistance organizations in the Nordic region, providing emergency services and travel assistance to individuals and businesses. From roadside help to healthcare support abroad, they operate 24/7 with a strong presence across multiple countries and service areas.

SOS International is one of the leading assistance organizations in the Nordic region, providing emergency services and travel assistance to individuals and businesses. From roadside help to healthcare support abroad, they operate 24/7 with a strong presence across multiple countries and service areas.

SOS International is one of the leading assistance organizations in the Nordic region, providing emergency services and travel assistance to individuals and businesses. From roadside help to healthcare support abroad, they operate 24/7 with a strong presence across multiple countries and service areas.

"I’ve worked with Asger on several projects, and it’s been a real pleasure every time. He has deep knowledge of social media, and he’s incredibly helpful and efficient. Asger gets my warmest recommendation."

Katrine Kromann

Project leader Republica

[Client]

SOS International

SOS International

SOS International

[Countries handled]

[Services]

Meta Ads, Strategic Partner

Meta Ads, Strategic Partner

Meta Ads, Strategic Partner

[Category]

Service Business

Service Business

Service Business

The Challenge

SOS International needed a trusted partner to plan and execute a five-month campaign initiative across both Denmark and Sweden, with two key campaign phases: a pre-summer build-up and the core summer season. The campaigns were designed to run from April through August, with local adaptations and performance goals in each market.

We were brought in to handle everything from strategic planning to daily execution:

  • Budgeting and allocation

  • KPI setting and benchmarks

  • Audience targeting and funnel design

  • Campaign objectives and creative rollout

  • Full campaign management across both countries

Paid Social: Meta Ads

The campaign period was structured into two key waves:

  1. Pre-Summer (April–May): Focused on building awareness and traffic

  2. High Season (June–August): Focused on conversion and reach, with new creatives and updated messaging

Each wave was split into two tracks:

  • Awareness - to maximize qualified reach across the Nordic markets

  • Traffic/Conversion - to drive measurable results and actions

This dual-track structure proved to be the right approach, helping us balance reach with real engagement and conversion.

Technical & Structural Support

Early in the collaboration, issues surfaced due to legacy setup challenges from previous agencies. One of their main ad accounts experienced restrictions, which meant we had to act quickly and run campaigns across multiple accounts to stay on track.

Alongside campaign execution, we also provided strategic sparring on their Business Manager structure, security protocols, and asset organization - to ensure a more future-proof and scalable setup going forward.

Results

Despite the technical challenges, both campaigns outperformed the initial KPIs and exceeded the benchmarks set in earlier campaigns - across both Denmark and Sweden.
The collaboration showed how the right planning, flexibility, and a dual-lane paid setup can deliver strong results in highly time-sensitive, multi-market campaigns.

The Challenge

SOS International needed a trusted partner to plan and execute a five-month campaign initiative across both Denmark and Sweden, with two key campaign phases: a pre-summer build-up and the core summer season. The campaigns were designed to run from April through August, with local adaptations and performance goals in each market.

We were brought in to handle everything from strategic planning to daily execution:

  • Budgeting and allocation

  • KPI setting and benchmarks

  • Audience targeting and funnel design

  • Campaign objectives and creative rollout

  • Full campaign management across both countries

Paid Social: Meta Ads

The campaign period was structured into two key waves:

  1. Pre-Summer (April–May): Focused on building awareness and traffic

  2. High Season (June–August): Focused on conversion and reach, with new creatives and updated messaging

Each wave was split into two tracks:

  • Awareness - to maximize qualified reach across the Nordic markets

  • Traffic/Conversion - to drive measurable results and actions

This dual-track structure proved to be the right approach, helping us balance reach with real engagement and conversion.

Technical & Structural Support

Early in the collaboration, issues surfaced due to legacy setup challenges from previous agencies. One of their main ad accounts experienced restrictions, which meant we had to act quickly and run campaigns across multiple accounts to stay on track.

Alongside campaign execution, we also provided strategic sparring on their Business Manager structure, security protocols, and asset organization - to ensure a more future-proof and scalable setup going forward.

Results

Despite the technical challenges, both campaigns outperformed the initial KPIs and exceeded the benchmarks set in earlier campaigns - across both Denmark and Sweden.
The collaboration showed how the right planning, flexibility, and a dual-lane paid setup can deliver strong results in highly time-sensitive, multi-market campaigns.

The Challenge

SOS International needed a trusted partner to plan and execute a five-month campaign initiative across both Denmark and Sweden, with two key campaign phases: a pre-summer build-up and the core summer season. The campaigns were designed to run from April through August, with local adaptations and performance goals in each market.

We were brought in to handle everything from strategic planning to daily execution:

  • Budgeting and allocation

  • KPI setting and benchmarks

  • Audience targeting and funnel design

  • Campaign objectives and creative rollout

  • Full campaign management across both countries

Paid Social: Meta Ads

The campaign period was structured into two key waves:

  1. Pre-Summer (April–May): Focused on building awareness and traffic

  2. High Season (June–August): Focused on conversion and reach, with new creatives and updated messaging

Each wave was split into two tracks:

  • Awareness - to maximize qualified reach across the Nordic markets

  • Traffic/Conversion - to drive measurable results and actions

This dual-track structure proved to be the right approach, helping us balance reach with real engagement and conversion.

Technical & Structural Support

Early in the collaboration, issues surfaced due to legacy setup challenges from previous agencies. One of their main ad accounts experienced restrictions, which meant we had to act quickly and run campaigns across multiple accounts to stay on track.

Alongside campaign execution, we also provided strategic sparring on their Business Manager structure, security protocols, and asset organization - to ensure a more future-proof and scalable setup going forward.

Results

Despite the technical challenges, both campaigns outperformed the initial KPIs and exceeded the benchmarks set in earlier campaigns - across both Denmark and Sweden.
The collaboration showed how the right planning, flexibility, and a dual-lane paid setup can deliver strong results in highly time-sensitive, multi-market campaigns.

"I’ve worked with Asger on several projects, and it’s been a real pleasure every time. He has deep knowledge of social media, and he’s incredibly helpful and efficient. Asger gets my warmest recommendation."

"I’ve worked with Asger on several projects, and it’s been a real pleasure every time. He has deep knowledge of social media, and he’s incredibly helpful and efficient. Asger gets my warmest recommendation."

Katrine Kromann

Pictures From the Project

Pictures From the Project

Pictures From the Project

View Similar Cases

View Similar Cases

View Similar Cases

What makes your approach different from other agencies?

How do you ensure profitability while scaling ad campaigns?

What platforms do you specialize in, and how do you integrate them?

Can you help optimize more than just ads, such as CRO and business operations?

What kind of businesses do you typically work with?

How involved do I need to be in the day-to-day ad management?

Do you offer consulting or training for in-house teams?

How do you adapt strategies to changing market conditions?

What’s the best way to get started working with you?

What makes your approach different from other agencies?

How do you ensure profitability while scaling ad campaigns?

What platforms do you specialize in, and how do you integrate them?

Can you help optimize more than just ads, such as CRO and business operations?

What kind of businesses do you typically work with?

How involved do I need to be in the day-to-day ad management?

Do you offer consulting or training for in-house teams?

How do you adapt strategies to changing market conditions?

What’s the best way to get started working with you?

What makes your approach different from other agencies?

How do you ensure profitability while scaling ad campaigns?

What platforms do you specialize in, and how do you integrate them?

Can you help optimize more than just ads, such as CRO and business operations?

What kind of businesses do you typically work with?

How involved do I need to be in the day-to-day ad management?

Do you offer consulting or training for in-house teams?

How do you adapt strategies to changing market conditions?

What’s the best way to get started working with you?

Ready to scale your brand to new heights?

If you want to break through plateaus, improve profitability, and scale sustainably, with a proactive partner, contact us today.

Ready to scale your brand to new heights?

If you want to break through plateaus, improve profitability, and scale sustainably, with a proactive partner, contact us today.

Ready to scale your brand to new heights?

If you want to break through plateaus, improve profitability, and scale sustainably, with a proactive partner, contact us today.