PlusLED
PlusLED
PlusLED
PlusLED is a Danish lighting company offering a wide range of LED products - from decorative and smart lighting to practical indoor and outdoor solutions. Known for their competitive pricing and extensive assortment, they serve both private customers and businesses looking for efficient, high-quality lighting at scale.
PlusLED is a Danish lighting company offering a wide range of LED products - from decorative and smart lighting to practical indoor and outdoor solutions. Known for their competitive pricing and extensive assortment, they serve both private customers and businesses looking for efficient, high-quality lighting at scale.
PlusLED is a Danish lighting company offering a wide range of LED products - from decorative and smart lighting to practical indoor and outdoor solutions. Known for their competitive pricing and extensive assortment, they serve both private customers and businesses looking for efficient, high-quality lighting at scale.
4 new markets
4 new markets
4 new markets
68% increased GP
68% increased GP
68% increased GP
61% increased revenue
61% increased revenue
61% increased revenue
[Client]
PlusLED
PlusLED
PlusLED
[Countries handled]
[Services]
Meta Ads, Email Marketing, Strategic Partner
Meta Ads, Email Marketing, Strategic Partner
Meta Ads, Email Marketing, Strategic Partner
[Category]
Ecommerce
Ecommerce
Ecommerce
The Challenge
PlusLED had struggled to make Meta a profitable channel - especially when expanding into new markets. Their marketing setup had been heavily Google focused, and Meta was mostly acting as a retargeting tool rather than bringing in new customers.
On top of that, the platform showed inflated performance due to high view-through conversions and repeat buyers. Their paid social also suffered from sharp seasonal drops, making it difficult to scale effectively outside peak periods.
Paid Social
Initial Diagnosis
We began with a full audit of the Meta setup - attribution, campaign structure, and data sources. Around 50% of reported conversions came from views, and a large share came from existing customers. That meant performance looked strong, but the business wasn’t actually growing.
Solution
We restructured everything with long-term scalability in mind:
Built a baseline setup using year round product categories
Split campaigns by individual products, bundles, and key categories
Moved to 7-day click attribution only, removing overvalued view-throughs
Tested and expanded category-by-category to gradually lift the baseline
Launched creative concepts that showcased products more clearly and visually
This gave us a more accurate read on performance, and a structure that could carry spend and scale outside seasonal peaks.
Email Marketing
Email had been underutilized, with no solid setup or tracking in place. Their list was sitting in an outdated system, and they lacked visibility and automation.
We:
Migrated the entire email setup to Klaviyo
Created essential automation flows
Designed modular templates for ongoing campaigns
Added flows to help collect UGC, since the products can be tricky for customers to photograph and show off on their own
The goal was to give them a retention system that supported growth, not just in sales, but in content and community building as well.
Strategic Consulting
Throughout the partnership, we’ve contributed to:
Attribution adjustments and tracking cleanup
Seasonal campaign planning and calendar development
Ongoing strategic input on growth pacing, structure, and creative direction
The relationship has gone beyond performance marketing, into how PlusLED uses paid media, data, and retention efforts as part of their overall growth engine.
The Results
Expanded into 4 new markets
+68% increase in gross profit
+61% increase in revenue
The Challenge
PlusLED had struggled to make Meta a profitable channel - especially when expanding into new markets. Their marketing setup had been heavily Google focused, and Meta was mostly acting as a retargeting tool rather than bringing in new customers.
On top of that, the platform showed inflated performance due to high view-through conversions and repeat buyers. Their paid social also suffered from sharp seasonal drops, making it difficult to scale effectively outside peak periods.
Paid Social
Initial Diagnosis
We began with a full audit of the Meta setup - attribution, campaign structure, and data sources. Around 50% of reported conversions came from views, and a large share came from existing customers. That meant performance looked strong, but the business wasn’t actually growing.
Solution
We restructured everything with long-term scalability in mind:
Built a baseline setup using year round product categories
Split campaigns by individual products, bundles, and key categories
Moved to 7-day click attribution only, removing overvalued view-throughs
Tested and expanded category-by-category to gradually lift the baseline
Launched creative concepts that showcased products more clearly and visually
This gave us a more accurate read on performance, and a structure that could carry spend and scale outside seasonal peaks.
Email Marketing
Email had been underutilized, with no solid setup or tracking in place. Their list was sitting in an outdated system, and they lacked visibility and automation.
We:
Migrated the entire email setup to Klaviyo
Created essential automation flows
Designed modular templates for ongoing campaigns
Added flows to help collect UGC, since the products can be tricky for customers to photograph and show off on their own
The goal was to give them a retention system that supported growth, not just in sales, but in content and community building as well.
Strategic Consulting
Throughout the partnership, we’ve contributed to:
Attribution adjustments and tracking cleanup
Seasonal campaign planning and calendar development
Ongoing strategic input on growth pacing, structure, and creative direction
The relationship has gone beyond performance marketing, into how PlusLED uses paid media, data, and retention efforts as part of their overall growth engine.
The Results
Expanded into 4 new markets
+68% increase in gross profit
+61% increase in revenue
The Challenge
PlusLED had struggled to make Meta a profitable channel - especially when expanding into new markets. Their marketing setup had been heavily Google focused, and Meta was mostly acting as a retargeting tool rather than bringing in new customers.
On top of that, the platform showed inflated performance due to high view-through conversions and repeat buyers. Their paid social also suffered from sharp seasonal drops, making it difficult to scale effectively outside peak periods.
Paid Social
Initial Diagnosis
We began with a full audit of the Meta setup - attribution, campaign structure, and data sources. Around 50% of reported conversions came from views, and a large share came from existing customers. That meant performance looked strong, but the business wasn’t actually growing.
Solution
We restructured everything with long-term scalability in mind:
Built a baseline setup using year round product categories
Split campaigns by individual products, bundles, and key categories
Moved to 7-day click attribution only, removing overvalued view-throughs
Tested and expanded category-by-category to gradually lift the baseline
Launched creative concepts that showcased products more clearly and visually
This gave us a more accurate read on performance, and a structure that could carry spend and scale outside seasonal peaks.
Email Marketing
Email had been underutilized, with no solid setup or tracking in place. Their list was sitting in an outdated system, and they lacked visibility and automation.
We:
Migrated the entire email setup to Klaviyo
Created essential automation flows
Designed modular templates for ongoing campaigns
Added flows to help collect UGC, since the products can be tricky for customers to photograph and show off on their own
The goal was to give them a retention system that supported growth, not just in sales, but in content and community building as well.
Strategic Consulting
Throughout the partnership, we’ve contributed to:
Attribution adjustments and tracking cleanup
Seasonal campaign planning and calendar development
Ongoing strategic input on growth pacing, structure, and creative direction
The relationship has gone beyond performance marketing, into how PlusLED uses paid media, data, and retention efforts as part of their overall growth engine.
The Results
Expanded into 4 new markets
+68% increase in gross profit
+61% increase in revenue
Pictures From the Project
Pictures From the Project
Pictures From the Project
View Similar Cases
View Similar Cases
View Similar Cases
Step process
A structured workflow to scaling e-commerce brands profitably - with clarity, speed, & full accountability.
We dive into your numbers, structure, and bottlenecks to find where growth is stuck - and how to unlock it.
01
Audit & Clarity Call
We build your growth system, from channel strategy to data setup - so every euro spent compounds, not evaporates.
02
Strategy & System Design
Our team runs and refines your performance channels - tracking data, testing creative, and tightening the system weekly.
03
Execution & Optimization
Once the foundation is solid, we scale profitably - expanding channels, markets, and operations.
04
Scale & Structure
Step process
A structured workflow to scaling e-commerce brands profitably - with clarity, speed, & full accountability.
We dive into your numbers, structure, and bottlenecks to find where growth is stuck - and how to unlock it.
01
Audit & Clarity Call
We build your growth system, from channel strategy to data setup - so every euro spent compounds, not evaporates.
02
Strategy & System Design
Our team runs and refines your performance channels - tracking data, testing creative, and tightening the system weekly.
03
Execution & Optimization
Once the foundation is solid, we scale profitably - expanding channels, markets, and operations.
04
Scale & Structure
Step process
A structured workflow to scaling e-commerce brands profitably - with clarity, speed, & full accountability.
We dive into your numbers, structure, and bottlenecks to find where growth is stuck - and how to unlock it.
01
Audit & Clarity Call
We build your growth system, from channel strategy to data setup - so every euro spent compounds, not evaporates.
02
Strategy & System Design
Our team runs and refines your performance channels - tracking data, testing creative, and tightening the system weekly.
03
Execution & Optimization
Once the foundation is solid, we scale profitably - expanding channels, markets, and operations.
04
Scale & Structure
Why It Works
Because we fix the system,
NOT just the ads
Because we fix the system,
NOT just the ads
Because we fix the system,
NOT just the ads
Most agencies chase platform tricks. We chase fundamentals.
We build growth systems that connect performance, operations, and strategy - so every euro spent actually compounds.
When your marketing structure is solid, growth becomes predictable.
That’s what we deliver.
Most agencies chase platform tricks. We chase fundamentals.
We build growth systems that connect performance, operations, and strategy - so every euro spent actually compounds.
When your marketing structure is solid, growth becomes predictable.
That’s what we deliver.
Sure, you have choices
Sure, you have choices
Here's why ours wins.
Here's why ours wins.
In-House Team
Broad, general skillset
Slow ramp-up
No unified process
Mixed priorities
Internal bottlenecks
High overhead
No growth model
Freelancers
Limited channel depth
Trial & error
Task-based
No ownership
Hard to reach
Cheap, low impact
Guesswork
Other Agencies
Junior account teams
Long onboarding
Channel silos
Blame-shifting
Generic updates
High fees, low ROI
One-size-fits-all playbook
Senior growth operators
Clear strategy, fast impact
Proven systems that scale
Full ownership
Fast, proactive, consistent
ROI-driven retainers
The Structured Growth Framework™
Education Expertise
Communication
Cost
Accountability
Structure
Speed to Results
Secret Sauce?
In-House Team
Broad, general skillset
Slow ramp-up
No unified process
Mixed priorities
Internal bottlenecks
High overhead
No growth model
Freelancers
Limited channel depth
Trial & error
Task-based
No ownership
Hard to reach
Cheap, low impact
Guesswork
Other Agencies
Junior account teams
Long onboarding
Channel silos
Blame-shifting
Generic updates
High fees, low ROI
One-size-fits-all playbook
Senior growth operators
Clear strategy, fast impact
Proven systems that scale
Full ownership
Fast, proactive, consistent
ROI-driven retainers
The Structured
Growth Framework™
Education Expertise
Communication
Cost
Accountability
Structure
Speed to Results
Secret Sauce?
In-House Team
Broad, general skillset
Slow ramp-up
No unified process
Mixed priorities
Internal bottlenecks
High overhead
No growth model
Freelancers
Limited channel depth
Trial & error
Task-based
No ownership
Hard to reach
Cheap, low impact
Guesswork
Other Agencies
Junior account teams
Long onboarding
Channel silos
Blame-shifting
Generic updates
High fees, low ROI
One-size-fits-all playbook
Senior growth operators
Clear strategy, fast impact
Proven systems that scale
Full ownership
Fast, proactive, consistent
ROI-driven retainers
The Structured Growth Framework™
Education Expertise
Communication
Cost
Accountability
Structure
Speed to Results
Secret Sauce?
The results speak for themselves. So does our partners.
"A partner who does exactly what a partner should - providing the best advice, even when it's not what you want or expect to hear. It certainly doesn’t hurt he’s also a great guy"
Brian Schøler
Partner Uncommon Creative Studio
"Extremely professional approach and great expertise. We have always been very pleased with the close collaboration with Wavi Media and Asger."
Rasmus Gottliebsen
Co-founder LULU Copenhagen
"We have collaborated with Wavi Media for a long time and have always been very pleased with their service and partnership. They are always very hands-on and solution-oriented. "
Fie Aspöck Jonsen
Founder GoBabyGo
"We had the pleasure of working with Asger, whose professional approach, positive personality & curiosity when faced with challenges made the partnership incredible."
Britt Bennett Hansen
Model agent, Unique Models
"Asger, founder of Wavi Media, is highly competent and solution-oriented. He digs into the details and is able to both advise and execute at a high level."
Carsten Nielsen
Investor at CN Invest Holding
"Always a pleasure to work with Asger. His work speaks for itself and he really understands the business."
Frederik Boysen
Founder Profitmetrics
"It has been a pleasure working with Wavi Media. Asger is extremely talented. He knows all about SOME and is always ready to answer my questions. I Highly recommend Asger."
Louise Juhl
Jury member, Danish Digital Award
"Asger is dedicated, professional, and delivers results. He has a great overview, is a pleasure to collaborate with, and stays calm even in fast-paced situations."
Ole Martini Mortensen
Commercial Marketing Manager
"it’s not only Asger’s professional skills that make a collaboration valuable. He has a good overview & an impressive calmness, even when deadlines approach & the pace increases."
Karoline Boysen
Head of Social & Content Strategy
The results speak for themselves. So does our partners.
"A partner who does exactly what a partner should - providing the best advice, even when it's not what you want or expect to hear. It certainly doesn’t hurt he’s also a great guy"
Brian Schøler
Partner Uncommon Creative Studio
"Extremely professional approach and great expertise. We have always been very pleased with the close collaboration with Wavi Media and Asger."
Rasmus Gottliebsen
Co-founder LULU Copenhagen
"We have collaborated with Wavi Media for a long time and have always been very pleased with their service and partnership. They are always very hands-on and solution-oriented. "
Fie Aspöck Jonsen
Founder GoBabyGo
"We had the pleasure of working with Asger, whose professional approach, positive personality & curiosity when faced with challenges made the partnership incredible."
Britt Bennett Hansen
Model agent, Unique Models
"Asger, founder of Wavi Media, is highly competent and solution-oriented. He digs into the details and is able to both advise and execute at a high level."
Carsten Nielsen
Investor at CN Invest Holding
"Always a pleasure to work with Asger. His work speaks for itself and he really understands the business."
Frederik Boysen
Founder Profitmetrics
"It has been a pleasure working with Wavi Media. Asger is extremely talented. He knows all about SOME and is always ready to answer my questions. I Highly recommend Asger."
Louise Juhl
Jury member, Danish Digital Award
"Asger is dedicated, professional, and delivers results. He has a great overview, is a pleasure to collaborate with, and stays calm even in fast-paced situations."
Ole Martini Mortensen
Commercial Marketing Manager
"it’s not only Asger’s professional skills that make a collaboration valuable. He has a good overview & an impressive calmness, even when deadlines approach & the pace increases."
Karoline Boysen
Head of Social & Content Strategy
The results speak for themselves. So does our partners.
"A partner who does exactly what a partner should - providing the best advice, even when it's not what you want or expect to hear. It certainly doesn’t hurt he’s also a great guy"
Brian Schøler
Partner Uncommon Creative Studio
"Extremely professional approach and great expertise. We have always been very pleased with the close collaboration with Wavi Media and Asger."
Rasmus Gottliebsen
Co-founder LULU Copenhagen
"We have collaborated with Wavi Media for a long time and have always been very pleased with their service and partnership. They are always very hands-on and solution-oriented. "
Fie Aspöck Jonsen
Founder GoBabyGo
"We had the pleasure of working with Asger, whose professional approach, positive personality & curiosity when faced with challenges made the partnership incredible."
Britt Bennett Hansen
Model agent, Unique Models
"Asger, founder of Wavi Media, is highly competent and solution-oriented. He digs into the details and is able to both advise and execute at a high level."
Carsten Nielsen
Investor at CN Invest Holding
"Always a pleasure to work with Asger. His work speaks for itself and he really understands the business."
Frederik Boysen
Founder Profitmetrics
"It has been a pleasure working with Wavi Media. Asger is extremely talented. He knows all about SOME and is always ready to answer my questions. I Highly recommend Asger."
Louise Juhl
Jury member, Danish Digital Award
"Asger is dedicated, professional, and delivers results. He has a great overview, is a pleasure to collaborate with, and stays calm even in fast-paced situations."
Ole Martini Mortensen
Commercial Marketing Manager
"it’s not only Asger’s professional skills that make a collaboration valuable. He has a good overview & an impressive calmness, even when deadlines approach & the pace increases."
Karoline Boysen
Head of Social & Content Strategy