The challenge

Hjernesagen came to us with a clear objective: strengthen their membership foundation and build a better digital funnel to attract new members. At the same time, they were dealing with technical issues that made growth difficult. They had lost access to key parts of their Meta Business Manager, including their Facebook page and essential brand assets.

That meant they couldn't run campaigns effectively, track results, or confidently manage their presence on the platform. They needed a performance setup, but also a partner who could guide them through a cleanup and rebuild with long-term stability in mind.

What we found

The growth problem was really an access problem. Before a single campaign could work, they needed their accounts, assets, and page back under their own control, with proper roles and security so it couldn't happen again. Fix the foundation first, then build the funnel.

The work

We started by restoring order to their infrastructure, rebuilding their Meta setup from the ground up: secured their accounts, reestablished ownership of lost assets, and put the right roles and security protocols in place to avoid similar issues in future.

From there we mapped the funnel. We identified the key points in the user journey where new members could be reached, then built campaigns aimed at converting that interest into sign-ups, tailored to their tone of voice, brand values, and audience, with clear tracking so we could monitor and adjust.

Throughout, we didn't just execute. We worked as an ongoing strategic partner, advising on structure, creative, campaign timing, and how best to allocate resources toward long-term growth, setting up a system Hjernesagen could rely on going forward.

Strategic partnership

Since launch, we've continued to support Hjernesagen with guidance on paid strategy, funnel design, and campaign development, and we still help secure and maintain their Meta setup, so what's been built stays stable, scalable, and ready for future initiatives.

Why it worked

Solving the technical problems early opened the door to real digital growth. Even a smaller setup benefits enormously from the right structure, clarity, and strategy behind it.