GoBabyGO
GoBabyGO
GoBabyGO
GoBabyGo is a Danish babywear brand that designs functional, movement-supporting clothing for toddlers and infants. Their products are known for improving motor skills through non-slip materials and ergonomic designs, making them a favorite among new parents. With a narrow but clearly defined target audience, their challenge is not just sales – it’s sustaining growth in a market where customers quickly age out of the brand.
GoBabyGo is a Danish babywear brand that designs functional, movement-supporting clothing for toddlers and infants. Their products are known for improving motor skills through non-slip materials and ergonomic designs, making them a favorite among new parents. With a narrow but clearly defined target audience, their challenge is not just sales – it’s sustaining growth in a market where customers quickly age out of the brand.
GoBabyGo is a Danish babywear brand that designs functional, movement-supporting clothing for toddlers and infants. Their products are known for improving motor skills through non-slip materials and ergonomic designs, making them a favorite among new parents. With a narrow but clearly defined target audience, their challenge is not just sales – it’s sustaining growth in a market where customers quickly age out of the brand.
30% reduced CPA
30% reduced CPA
30% reduced CPA
20% increased CR
20% increased CR
20% increased CR
7% increased AOV
7% increased AOV
7% increased AOV
"We’ve worked with Wavi Media for a long time and have always been very happy with their service and collaboration. They’ve optimized our sales, and are always hands-on and solution-oriented. Strong recommendation from us."
Fie Aspöck Jonsen
Founder GoBabyGo
[Client]
GoBabyGo
GoBabyGo
GoBabyGo
[Countries handled]
[Services]
Meta Ads, Google Ads, Pinterest Ads, Email Marketing, Strategic Partner
Meta Ads, Google Ads, Pinterest Ads, Email Marketing, Strategic Partner
Meta Ads, Google Ads, Pinterest Ads, Email Marketing, Strategic Partner
[Category]
Ecommerce
Ecommerce
Ecommerce
The Challenge
In 2021, GoBabyGo approached us after hearing about some of the results we’d delivered for another brand they knew. What they were looking for wasn’t just performance management - they wanted a deeper strategic involvement. Someone who could help them expand, clean up their digital setup, and support their overall growth strategy online.
They had plateaued in Denmark and needed a way to boost profitability in their core market, while also building momentum in new ones. On top of that, they faced seasonal swings they hadn’t fully tackled - assuming it was just the nature of their business. But we saw something different: their products could actually be used year-round. And more importantly, their core audience, new parents with babies aged 1–2 years, was highly specific and short-lived, meaning they constantly needed fresh inflow of new customers.
Paid Social: Meta & Snapchat
As always, we started by reviewing their full setup – checking everything from tracking and attribution models to campaign structure and historical data. Were the results view- or click-attributed? What had actually driven performance in the past?
From there, we built a plan:
What content would serve as the baseline setup?
What could be leveraged seasonally?
Which content formats made sense – and how could it be produced?
GoBabyGo is a highly functional brand, built around solving a very specific need. So we leaned heavily into testimonial content, showing how the products had helped real customers. We also repurposed older product videos to demonstrate use cases visually - a format that both converted well online and gave new parents a better understanding of the product when seeing it in retail environments.
Google Ads
Their setup on Google had been very limited. Revenue came mainly from brand searches, supported by a single Performance Max campaign.
We rebuilt everything from the ground up:
Implemented Profitmetrics for server-side tracking
Activated profit-based bidding
Optimized the product feed via DataFeedWatch, tagging and structuring product data properly
We then:
Categorized all products into A/B/C groups - based on POAS, CAC, margins, and demand
Launched a structured approach combining PMax, Shopping, DSA, and Search campaigns
Built out specific search campaigns by category and collection
On top of that, we made sure product names and ad copy matched search behavior in each target market, especially important internationally. That meant spending time researching the right product names for each country and language, ensuring that feed titles and search campaigns showed up where they mattered most.
Email Marketing
There wasn’t much in place when we started - which was risky, given how short GoBabyGo’s customer window is. We had to maximize value in the short time we had users in the funnel.
So we:
Built out a complete automation structure
Designed flexible templates and campaign plans
Enabled the in-house team to manage campaign emails themselves
This gave them a solid foundation to drive LTV and profitability, while keeping retention efforts aligned with the aggressive acquisition work we were doing.
Strategic Consulting
Growth was the goal, but it needed to be cash-flow positive. Like many of our DTC partners, GoBabyGo was self funded, and every investment needed to yield real returns.
We focused on:
Using Profitmetrics to track against profit goals, not just top-line growth
Restructuring the website for better conversion performance
Increasing AOV to reduce shipping cost impact, which was eating into margins on smaller baskets
Refining messaging and product framing across channels to increase relevance and buyer confidence
We also worked on seasonality planning, so they could break out of the high/low swing and unlock more consistent performance across the year.
The Results
+20% conversion rate uplift on-site
+7% increase in average order value, helping improve shipping related margins
Expansion into new countries
More consistent performance across high and low seasons
More structured, insight-driven marketing setup
The Challenge
In 2021, GoBabyGo approached us after hearing about some of the results we’d delivered for another brand they knew. What they were looking for wasn’t just performance management - they wanted a deeper strategic involvement. Someone who could help them expand, clean up their digital setup, and support their overall growth strategy online.
They had plateaued in Denmark and needed a way to boost profitability in their core market, while also building momentum in new ones. On top of that, they faced seasonal swings they hadn’t fully tackled - assuming it was just the nature of their business. But we saw something different: their products could actually be used year-round. And more importantly, their core audience, new parents with babies aged 1–2 years, was highly specific and short-lived, meaning they constantly needed fresh inflow of new customers.
Paid Social: Meta & Snapchat
As always, we started by reviewing their full setup – checking everything from tracking and attribution models to campaign structure and historical data. Were the results view- or click-attributed? What had actually driven performance in the past?
From there, we built a plan:
What content would serve as the baseline setup?
What could be leveraged seasonally?
Which content formats made sense – and how could it be produced?
GoBabyGo is a highly functional brand, built around solving a very specific need. So we leaned heavily into testimonial content, showing how the products had helped real customers. We also repurposed older product videos to demonstrate use cases visually - a format that both converted well online and gave new parents a better understanding of the product when seeing it in retail environments.
Google Ads
Their setup on Google had been very limited. Revenue came mainly from brand searches, supported by a single Performance Max campaign.
We rebuilt everything from the ground up:
Implemented Profitmetrics for server-side tracking
Activated profit-based bidding
Optimized the product feed via DataFeedWatch, tagging and structuring product data properly
We then:
Categorized all products into A/B/C groups - based on POAS, CAC, margins, and demand
Launched a structured approach combining PMax, Shopping, DSA, and Search campaigns
Built out specific search campaigns by category and collection
On top of that, we made sure product names and ad copy matched search behavior in each target market, especially important internationally. That meant spending time researching the right product names for each country and language, ensuring that feed titles and search campaigns showed up where they mattered most.
Email Marketing
There wasn’t much in place when we started - which was risky, given how short GoBabyGo’s customer window is. We had to maximize value in the short time we had users in the funnel.
So we:
Built out a complete automation structure
Designed flexible templates and campaign plans
Enabled the in-house team to manage campaign emails themselves
This gave them a solid foundation to drive LTV and profitability, while keeping retention efforts aligned with the aggressive acquisition work we were doing.
Strategic Consulting
Growth was the goal, but it needed to be cash-flow positive. Like many of our DTC partners, GoBabyGo was self funded, and every investment needed to yield real returns.
We focused on:
Using Profitmetrics to track against profit goals, not just top-line growth
Restructuring the website for better conversion performance
Increasing AOV to reduce shipping cost impact, which was eating into margins on smaller baskets
Refining messaging and product framing across channels to increase relevance and buyer confidence
We also worked on seasonality planning, so they could break out of the high/low swing and unlock more consistent performance across the year.
The Results
+20% conversion rate uplift on-site
+7% increase in average order value, helping improve shipping related margins
Expansion into new countries
More consistent performance across high and low seasons
More structured, insight-driven marketing setup
The Challenge
In 2021, GoBabyGo approached us after hearing about some of the results we’d delivered for another brand they knew. What they were looking for wasn’t just performance management - they wanted a deeper strategic involvement. Someone who could help them expand, clean up their digital setup, and support their overall growth strategy online.
They had plateaued in Denmark and needed a way to boost profitability in their core market, while also building momentum in new ones. On top of that, they faced seasonal swings they hadn’t fully tackled - assuming it was just the nature of their business. But we saw something different: their products could actually be used year-round. And more importantly, their core audience, new parents with babies aged 1–2 years, was highly specific and short-lived, meaning they constantly needed fresh inflow of new customers.
Paid Social: Meta & Snapchat
As always, we started by reviewing their full setup – checking everything from tracking and attribution models to campaign structure and historical data. Were the results view- or click-attributed? What had actually driven performance in the past?
From there, we built a plan:
What content would serve as the baseline setup?
What could be leveraged seasonally?
Which content formats made sense – and how could it be produced?
GoBabyGo is a highly functional brand, built around solving a very specific need. So we leaned heavily into testimonial content, showing how the products had helped real customers. We also repurposed older product videos to demonstrate use cases visually - a format that both converted well online and gave new parents a better understanding of the product when seeing it in retail environments.
Google Ads
Their setup on Google had been very limited. Revenue came mainly from brand searches, supported by a single Performance Max campaign.
We rebuilt everything from the ground up:
Implemented Profitmetrics for server-side tracking
Activated profit-based bidding
Optimized the product feed via DataFeedWatch, tagging and structuring product data properly
We then:
Categorized all products into A/B/C groups - based on POAS, CAC, margins, and demand
Launched a structured approach combining PMax, Shopping, DSA, and Search campaigns
Built out specific search campaigns by category and collection
On top of that, we made sure product names and ad copy matched search behavior in each target market, especially important internationally. That meant spending time researching the right product names for each country and language, ensuring that feed titles and search campaigns showed up where they mattered most.
Email Marketing
There wasn’t much in place when we started - which was risky, given how short GoBabyGo’s customer window is. We had to maximize value in the short time we had users in the funnel.
So we:
Built out a complete automation structure
Designed flexible templates and campaign plans
Enabled the in-house team to manage campaign emails themselves
This gave them a solid foundation to drive LTV and profitability, while keeping retention efforts aligned with the aggressive acquisition work we were doing.
Strategic Consulting
Growth was the goal, but it needed to be cash-flow positive. Like many of our DTC partners, GoBabyGo was self funded, and every investment needed to yield real returns.
We focused on:
Using Profitmetrics to track against profit goals, not just top-line growth
Restructuring the website for better conversion performance
Increasing AOV to reduce shipping cost impact, which was eating into margins on smaller baskets
Refining messaging and product framing across channels to increase relevance and buyer confidence
We also worked on seasonality planning, so they could break out of the high/low swing and unlock more consistent performance across the year.
The Results
+20% conversion rate uplift on-site
+7% increase in average order value, helping improve shipping related margins
Expansion into new countries
More consistent performance across high and low seasons
More structured, insight-driven marketing setup
"We’ve worked with Wavi Media for a long time and have always been very happy with their service and collaboration. They’ve optimized our sales, and are always hands-on and solution-oriented. Strong recommendation from us."
"We’ve worked with Wavi Media for a long time and have always been very happy with their service and collaboration. They’ve optimized our sales, and are always hands-on and solution-oriented. Strong recommendation from us."
Fie Aspöck Jonsen, Founder GoBabyGo
Pictures From the Project
Pictures From the Project
Pictures From the Project
View Similar Cases
View Similar Cases
View Similar Cases
Step process
A structured workflow to scaling e-commerce brands profitably - with clarity, speed, & full accountability.
We dive into your numbers, structure, and bottlenecks to find where growth is stuck - and how to unlock it.
01
Audit & Clarity Call
We build your growth system, from channel strategy to data setup - so every euro spent compounds, not evaporates.
02
Strategy & System Design
Our team runs and refines your performance channels - tracking data, testing creative, and tightening the system weekly.
03
Execution & Optimization
Once the foundation is solid, we scale profitably - expanding channels, markets, and operations.
04
Scale & Structure
Step process
A structured workflow to scaling e-commerce brands profitably - with clarity, speed, & full accountability.
We dive into your numbers, structure, and bottlenecks to find where growth is stuck - and how to unlock it.
01
Audit & Clarity Call
We build your growth system, from channel strategy to data setup - so every euro spent compounds, not evaporates.
02
Strategy & System Design
Our team runs and refines your performance channels - tracking data, testing creative, and tightening the system weekly.
03
Execution & Optimization
Once the foundation is solid, we scale profitably - expanding channels, markets, and operations.
04
Scale & Structure
Step process
A structured workflow to scaling e-commerce brands profitably - with clarity, speed, & full accountability.
We dive into your numbers, structure, and bottlenecks to find where growth is stuck - and how to unlock it.
01
Audit & Clarity Call
We build your growth system, from channel strategy to data setup - so every euro spent compounds, not evaporates.
02
Strategy & System Design
Our team runs and refines your performance channels - tracking data, testing creative, and tightening the system weekly.
03
Execution & Optimization
Once the foundation is solid, we scale profitably - expanding channels, markets, and operations.
04
Scale & Structure
Why It Works
Because we fix the system,
NOT just the ads
Because we fix the system,
NOT just the ads
Because we fix the system,
NOT just the ads
Most agencies chase platform tricks. We chase fundamentals.
We build growth systems that connect performance, operations, and strategy - so every euro spent actually compounds.
When your marketing structure is solid, growth becomes predictable.
That’s what we deliver.
Most agencies chase platform tricks. We chase fundamentals.
We build growth systems that connect performance, operations, and strategy - so every euro spent actually compounds.
When your marketing structure is solid, growth becomes predictable.
That’s what we deliver.
Sure, you have choices
Sure, you have choices
Here's why ours wins.
Here's why ours wins.
In-House Team
Broad, general skillset
Slow ramp-up
No unified process
Mixed priorities
Internal bottlenecks
High overhead
No growth model
Freelancers
Limited channel depth
Trial & error
Task-based
No ownership
Hard to reach
Cheap, low impact
Guesswork
Other Agencies
Junior account teams
Long onboarding
Channel silos
Blame-shifting
Generic updates
High fees, low ROI
One-size-fits-all playbook
Senior growth operators
Clear strategy, fast impact
Proven systems that scale
Full ownership
Fast, proactive, consistent
ROI-driven retainers
The Structured Growth Framework™
Education Expertise
Communication
Cost
Accountability
Structure
Speed to Results
Secret Sauce?
In-House Team
Broad, general skillset
Slow ramp-up
No unified process
Mixed priorities
Internal bottlenecks
High overhead
No growth model
Freelancers
Limited channel depth
Trial & error
Task-based
No ownership
Hard to reach
Cheap, low impact
Guesswork
Other Agencies
Junior account teams
Long onboarding
Channel silos
Blame-shifting
Generic updates
High fees, low ROI
One-size-fits-all playbook
Senior growth operators
Clear strategy, fast impact
Proven systems that scale
Full ownership
Fast, proactive, consistent
ROI-driven retainers
The Structured
Growth Framework™
Education Expertise
Communication
Cost
Accountability
Structure
Speed to Results
Secret Sauce?
In-House Team
Broad, general skillset
Slow ramp-up
No unified process
Mixed priorities
Internal bottlenecks
High overhead
No growth model
Freelancers
Limited channel depth
Trial & error
Task-based
No ownership
Hard to reach
Cheap, low impact
Guesswork
Other Agencies
Junior account teams
Long onboarding
Channel silos
Blame-shifting
Generic updates
High fees, low ROI
One-size-fits-all playbook
Senior growth operators
Clear strategy, fast impact
Proven systems that scale
Full ownership
Fast, proactive, consistent
ROI-driven retainers
The Structured Growth Framework™
Education Expertise
Communication
Cost
Accountability
Structure
Speed to Results
Secret Sauce?
The results speak for themselves. So does our partners.
"A partner who does exactly what a partner should - providing the best advice, even when it's not what you want or expect to hear. It certainly doesn’t hurt he’s also a great guy"
Brian Schøler
Partner Uncommon Creative Studio
"Extremely professional approach and great expertise. We have always been very pleased with the close collaboration with Wavi Media and Asger."
Rasmus Gottliebsen
Co-founder LULU Copenhagen
"We have collaborated with Wavi Media for a long time and have always been very pleased with their service and partnership. They are always very hands-on and solution-oriented. "
Fie Aspöck Jonsen
Founder GoBabyGo
"We had the pleasure of working with Asger, whose professional approach, positive personality & curiosity when faced with challenges made the partnership incredible."
Britt Bennett Hansen
Model agent, Unique Models
"Asger, founder of Wavi Media, is highly competent and solution-oriented. He digs into the details and is able to both advise and execute at a high level."
Carsten Nielsen
Investor at CN Invest Holding
"Always a pleasure to work with Asger. His work speaks for itself and he really understands the business."
Frederik Boysen
Founder Profitmetrics
"It has been a pleasure working with Wavi Media. Asger is extremely talented. He knows all about SOME and is always ready to answer my questions. I Highly recommend Asger."
Louise Juhl
Jury member, Danish Digital Award
"Asger is dedicated, professional, and delivers results. He has a great overview, is a pleasure to collaborate with, and stays calm even in fast-paced situations."
Ole Martini Mortensen
Commercial Marketing Manager
"it’s not only Asger’s professional skills that make a collaboration valuable. He has a good overview & an impressive calmness, even when deadlines approach & the pace increases."
Karoline Boysen
Head of Social & Content Strategy
The results speak for themselves. So does our partners.
"A partner who does exactly what a partner should - providing the best advice, even when it's not what you want or expect to hear. It certainly doesn’t hurt he’s also a great guy"
Brian Schøler
Partner Uncommon Creative Studio
"Extremely professional approach and great expertise. We have always been very pleased with the close collaboration with Wavi Media and Asger."
Rasmus Gottliebsen
Co-founder LULU Copenhagen
"We have collaborated with Wavi Media for a long time and have always been very pleased with their service and partnership. They are always very hands-on and solution-oriented. "
Fie Aspöck Jonsen
Founder GoBabyGo
"We had the pleasure of working with Asger, whose professional approach, positive personality & curiosity when faced with challenges made the partnership incredible."
Britt Bennett Hansen
Model agent, Unique Models
"Asger, founder of Wavi Media, is highly competent and solution-oriented. He digs into the details and is able to both advise and execute at a high level."
Carsten Nielsen
Investor at CN Invest Holding
"Always a pleasure to work with Asger. His work speaks for itself and he really understands the business."
Frederik Boysen
Founder Profitmetrics
"It has been a pleasure working with Wavi Media. Asger is extremely talented. He knows all about SOME and is always ready to answer my questions. I Highly recommend Asger."
Louise Juhl
Jury member, Danish Digital Award
"Asger is dedicated, professional, and delivers results. He has a great overview, is a pleasure to collaborate with, and stays calm even in fast-paced situations."
Ole Martini Mortensen
Commercial Marketing Manager
"it’s not only Asger’s professional skills that make a collaboration valuable. He has a good overview & an impressive calmness, even when deadlines approach & the pace increases."
Karoline Boysen
Head of Social & Content Strategy
The results speak for themselves. So does our partners.
"A partner who does exactly what a partner should - providing the best advice, even when it's not what you want or expect to hear. It certainly doesn’t hurt he’s also a great guy"
Brian Schøler
Partner Uncommon Creative Studio
"Extremely professional approach and great expertise. We have always been very pleased with the close collaboration with Wavi Media and Asger."
Rasmus Gottliebsen
Co-founder LULU Copenhagen
"We have collaborated with Wavi Media for a long time and have always been very pleased with their service and partnership. They are always very hands-on and solution-oriented. "
Fie Aspöck Jonsen
Founder GoBabyGo
"We had the pleasure of working with Asger, whose professional approach, positive personality & curiosity when faced with challenges made the partnership incredible."
Britt Bennett Hansen
Model agent, Unique Models
"Asger, founder of Wavi Media, is highly competent and solution-oriented. He digs into the details and is able to both advise and execute at a high level."
Carsten Nielsen
Investor at CN Invest Holding
"Always a pleasure to work with Asger. His work speaks for itself and he really understands the business."
Frederik Boysen
Founder Profitmetrics
"It has been a pleasure working with Wavi Media. Asger is extremely talented. He knows all about SOME and is always ready to answer my questions. I Highly recommend Asger."
Louise Juhl
Jury member, Danish Digital Award
"Asger is dedicated, professional, and delivers results. He has a great overview, is a pleasure to collaborate with, and stays calm even in fast-paced situations."
Ole Martini Mortensen
Commercial Marketing Manager
"it’s not only Asger’s professional skills that make a collaboration valuable. He has a good overview & an impressive calmness, even when deadlines approach & the pace increases."
Karoline Boysen
Head of Social & Content Strategy