Drink Mashup
Drink Mashup
Drink Mashup
Drink Mashup is a beverage brand under the CO-RO Group, aimed at younger audiences with bold flavors, strong visual identity, and playful energy. Positioned somewhere between fun and functional, the brand thrives on cultural relevance and social-driven storytelling - making digital campaigns a natural extension of the product experience.
Drink Mashup is a beverage brand under the CO-RO Group, aimed at younger audiences with bold flavors, strong visual identity, and playful energy. Positioned somewhere between fun and functional, the brand thrives on cultural relevance and social-driven storytelling - making digital campaigns a natural extension of the product experience.
Drink Mashup is a beverage brand under the CO-RO Group, aimed at younger audiences with bold flavors, strong visual identity, and playful energy. Positioned somewhere between fun and functional, the brand thrives on cultural relevance and social-driven storytelling - making digital campaigns a natural extension of the product experience.
"I’ve worked with Asger on several projects, and it’s been a real pleasure every time. He has deep knowledge of social media, and he’s incredibly helpful and efficient. Asger gets my warmest recommendation."
Katrine Kromann
Project leader Republica
[Client]
Drink Mashup
Drink Mashup
Drink Mashup
[Countries handled]
[Services]
Meta Ads, Strategic Partner
Meta Ads, Strategic Partner
Meta Ads, Strategic Partner
[Category]
Ecommerce
Ecommerce
Ecommerce
The Challenge
Drink Mashup wanted to make a splash for the summer - with a full-funnel campaign that combined macro- and micro-influencers with paid social distribution. The campaign would run throughout the summer season and needed to feel both spontaneous and structured - with different creative bursts timed to drive visibility and momentum.
We were brought in to own the entire paid social setup, from strategy to execution. That included advising on funnel structure, defining KPIs, setting budgets, and managing campaign pacing across multiple bursts - while aligning with influencer activity in real time.
Campaign Approach
We split the campaign into two main bursts:
Early Summer: Focused on using content from micro-influencers, combining reach with credibility and native feel. This content was used both organically and pushed through Meta campaigns to create traction early in the season.
Peak Summer: A larger push built around macro-influencer content, launched mid-season to capture attention during key high-traffic periods. This wave used bigger creative assets and more aggressive targeting to amplify reach and brand recall.
All campaigns were run on Facebook & Instagram, with structured setups to test content formats, audiences, and pacing. We used campaign data live throughout the summer to adjust messaging, bidding, and formats based on what performed best in the field.
Our Role
Built and managed the full Meta campaign setup
Structured campaign phases around influencer releases
Aligned media planning with organic influencer calendar
Set clear KPIs and pacing models to optimize across bursts
Provided ongoing strategic sparring with the brand and creative team
The Challenge
Drink Mashup wanted to make a splash for the summer - with a full-funnel campaign that combined macro- and micro-influencers with paid social distribution. The campaign would run throughout the summer season and needed to feel both spontaneous and structured - with different creative bursts timed to drive visibility and momentum.
We were brought in to own the entire paid social setup, from strategy to execution. That included advising on funnel structure, defining KPIs, setting budgets, and managing campaign pacing across multiple bursts - while aligning with influencer activity in real time.
Campaign Approach
We split the campaign into two main bursts:
Early Summer: Focused on using content from micro-influencers, combining reach with credibility and native feel. This content was used both organically and pushed through Meta campaigns to create traction early in the season.
Peak Summer: A larger push built around macro-influencer content, launched mid-season to capture attention during key high-traffic periods. This wave used bigger creative assets and more aggressive targeting to amplify reach and brand recall.
All campaigns were run on Facebook & Instagram, with structured setups to test content formats, audiences, and pacing. We used campaign data live throughout the summer to adjust messaging, bidding, and formats based on what performed best in the field.
Our Role
Built and managed the full Meta campaign setup
Structured campaign phases around influencer releases
Aligned media planning with organic influencer calendar
Set clear KPIs and pacing models to optimize across bursts
Provided ongoing strategic sparring with the brand and creative team
The Challenge
Drink Mashup wanted to make a splash for the summer - with a full-funnel campaign that combined macro- and micro-influencers with paid social distribution. The campaign would run throughout the summer season and needed to feel both spontaneous and structured - with different creative bursts timed to drive visibility and momentum.
We were brought in to own the entire paid social setup, from strategy to execution. That included advising on funnel structure, defining KPIs, setting budgets, and managing campaign pacing across multiple bursts - while aligning with influencer activity in real time.
Campaign Approach
We split the campaign into two main bursts:
Early Summer: Focused on using content from micro-influencers, combining reach with credibility and native feel. This content was used both organically and pushed through Meta campaigns to create traction early in the season.
Peak Summer: A larger push built around macro-influencer content, launched mid-season to capture attention during key high-traffic periods. This wave used bigger creative assets and more aggressive targeting to amplify reach and brand recall.
All campaigns were run on Facebook & Instagram, with structured setups to test content formats, audiences, and pacing. We used campaign data live throughout the summer to adjust messaging, bidding, and formats based on what performed best in the field.
Our Role
Built and managed the full Meta campaign setup
Structured campaign phases around influencer releases
Aligned media planning with organic influencer calendar
Set clear KPIs and pacing models to optimize across bursts
Provided ongoing strategic sparring with the brand and creative team
"I’ve worked with Asger on several projects, and it’s been a real pleasure every time. He has deep knowledge of social media, and he’s incredibly helpful and efficient. Asger gets my warmest recommendation."
"I’ve worked with Asger on several projects, and it’s been a real pleasure every time. He has deep knowledge of social media, and he’s incredibly helpful and efficient. Asger gets my warmest recommendation."
Katrine Kromann
Pictures From the Project
Pictures From the Project
Pictures From the Project
View Similar Cases
View Similar Cases
View Similar Cases
Step process
A structured workflow to scaling e-commerce brands profitably - with clarity, speed, & full accountability.
We dive into your numbers, structure, and bottlenecks to find where growth is stuck - and how to unlock it.
01
Audit & Clarity Call
We build your growth system, from channel strategy to data setup - so every euro spent compounds, not evaporates.
02
Strategy & System Design
Our team runs and refines your performance channels - tracking data, testing creative, and tightening the system weekly.
03
Execution & Optimization
Once the foundation is solid, we scale profitably - expanding channels, markets, and operations.
04
Scale & Structure
Step process
A structured workflow to scaling e-commerce brands profitably - with clarity, speed, & full accountability.
We dive into your numbers, structure, and bottlenecks to find where growth is stuck - and how to unlock it.
01
Audit & Clarity Call
We build your growth system, from channel strategy to data setup - so every euro spent compounds, not evaporates.
02
Strategy & System Design
Our team runs and refines your performance channels - tracking data, testing creative, and tightening the system weekly.
03
Execution & Optimization
Once the foundation is solid, we scale profitably - expanding channels, markets, and operations.
04
Scale & Structure
Step process
A structured workflow to scaling e-commerce brands profitably - with clarity, speed, & full accountability.
We dive into your numbers, structure, and bottlenecks to find where growth is stuck - and how to unlock it.
01
Audit & Clarity Call
We build your growth system, from channel strategy to data setup - so every euro spent compounds, not evaporates.
02
Strategy & System Design
Our team runs and refines your performance channels - tracking data, testing creative, and tightening the system weekly.
03
Execution & Optimization
Once the foundation is solid, we scale profitably - expanding channels, markets, and operations.
04
Scale & Structure
Why It Works
Because we fix the system,
NOT just the ads
Because we fix the system,
NOT just the ads
Because we fix the system,
NOT just the ads
Most agencies chase platform tricks. We chase fundamentals.
We build growth systems that connect performance, operations, and strategy - so every euro spent actually compounds.
When your marketing structure is solid, growth becomes predictable.
That’s what we deliver.
Most agencies chase platform tricks. We chase fundamentals.
We build growth systems that connect performance, operations, and strategy - so every euro spent actually compounds.
When your marketing structure is solid, growth becomes predictable.
That’s what we deliver.
Sure, you have choices
Sure, you have choices
Here's why ours wins.
Here's why ours wins.
In-House Team
Broad, general skillset
Slow ramp-up
No unified process
Mixed priorities
Internal bottlenecks
High overhead
No growth model
Freelancers
Limited channel depth
Trial & error
Task-based
No ownership
Hard to reach
Cheap, low impact
Guesswork
Other Agencies
Junior account teams
Long onboarding
Channel silos
Blame-shifting
Generic updates
High fees, low ROI
One-size-fits-all playbook
Senior growth operators
Clear strategy, fast impact
Proven systems that scale
Full ownership
Fast, proactive, consistent
ROI-driven retainers
The Structured Growth Framework™
Education Expertise
Communication
Cost
Accountability
Structure
Speed to Results
Secret Sauce?
In-House Team
Broad, general skillset
Slow ramp-up
No unified process
Mixed priorities
Internal bottlenecks
High overhead
No growth model
Freelancers
Limited channel depth
Trial & error
Task-based
No ownership
Hard to reach
Cheap, low impact
Guesswork
Other Agencies
Junior account teams
Long onboarding
Channel silos
Blame-shifting
Generic updates
High fees, low ROI
One-size-fits-all playbook
Senior growth operators
Clear strategy, fast impact
Proven systems that scale
Full ownership
Fast, proactive, consistent
ROI-driven retainers
The Structured
Growth Framework™
Education Expertise
Communication
Cost
Accountability
Structure
Speed to Results
Secret Sauce?
In-House Team
Broad, general skillset
Slow ramp-up
No unified process
Mixed priorities
Internal bottlenecks
High overhead
No growth model
Freelancers
Limited channel depth
Trial & error
Task-based
No ownership
Hard to reach
Cheap, low impact
Guesswork
Other Agencies
Junior account teams
Long onboarding
Channel silos
Blame-shifting
Generic updates
High fees, low ROI
One-size-fits-all playbook
Senior growth operators
Clear strategy, fast impact
Proven systems that scale
Full ownership
Fast, proactive, consistent
ROI-driven retainers
The Structured Growth Framework™
Education Expertise
Communication
Cost
Accountability
Structure
Speed to Results
Secret Sauce?
The results speak for themselves. So does our partners.
"A partner who does exactly what a partner should - providing the best advice, even when it's not what you want or expect to hear. It certainly doesn’t hurt he’s also a great guy"
Brian Schøler
Partner Uncommon Creative Studio
"Extremely professional approach and great expertise. We have always been very pleased with the close collaboration with Wavi Media and Asger."
Rasmus Gottliebsen
Co-founder LULU Copenhagen
"We have collaborated with Wavi Media for a long time and have always been very pleased with their service and partnership. They are always very hands-on and solution-oriented. "
Fie Aspöck Jonsen
Founder GoBabyGo
"We had the pleasure of working with Asger, whose professional approach, positive personality & curiosity when faced with challenges made the partnership incredible."
Britt Bennett Hansen
Model agent, Unique Models
"Asger, founder of Wavi Media, is highly competent and solution-oriented. He digs into the details and is able to both advise and execute at a high level."
Carsten Nielsen
Investor at CN Invest Holding
"Always a pleasure to work with Asger. His work speaks for itself and he really understands the business."
Frederik Boysen
Founder Profitmetrics
"It has been a pleasure working with Wavi Media. Asger is extremely talented. He knows all about SOME and is always ready to answer my questions. I Highly recommend Asger."
Louise Juhl
Jury member, Danish Digital Award
"Asger is dedicated, professional, and delivers results. He has a great overview, is a pleasure to collaborate with, and stays calm even in fast-paced situations."
Ole Martini Mortensen
Commercial Marketing Manager
"it’s not only Asger’s professional skills that make a collaboration valuable. He has a good overview & an impressive calmness, even when deadlines approach & the pace increases."
Karoline Boysen
Head of Social & Content Strategy
The results speak for themselves. So does our partners.
"A partner who does exactly what a partner should - providing the best advice, even when it's not what you want or expect to hear. It certainly doesn’t hurt he’s also a great guy"
Brian Schøler
Partner Uncommon Creative Studio
"Extremely professional approach and great expertise. We have always been very pleased with the close collaboration with Wavi Media and Asger."
Rasmus Gottliebsen
Co-founder LULU Copenhagen
"We have collaborated with Wavi Media for a long time and have always been very pleased with their service and partnership. They are always very hands-on and solution-oriented. "
Fie Aspöck Jonsen
Founder GoBabyGo
"We had the pleasure of working with Asger, whose professional approach, positive personality & curiosity when faced with challenges made the partnership incredible."
Britt Bennett Hansen
Model agent, Unique Models
"Asger, founder of Wavi Media, is highly competent and solution-oriented. He digs into the details and is able to both advise and execute at a high level."
Carsten Nielsen
Investor at CN Invest Holding
"Always a pleasure to work with Asger. His work speaks for itself and he really understands the business."
Frederik Boysen
Founder Profitmetrics
"It has been a pleasure working with Wavi Media. Asger is extremely talented. He knows all about SOME and is always ready to answer my questions. I Highly recommend Asger."
Louise Juhl
Jury member, Danish Digital Award
"Asger is dedicated, professional, and delivers results. He has a great overview, is a pleasure to collaborate with, and stays calm even in fast-paced situations."
Ole Martini Mortensen
Commercial Marketing Manager
"it’s not only Asger’s professional skills that make a collaboration valuable. He has a good overview & an impressive calmness, even when deadlines approach & the pace increases."
Karoline Boysen
Head of Social & Content Strategy
The results speak for themselves. So does our partners.
"A partner who does exactly what a partner should - providing the best advice, even when it's not what you want or expect to hear. It certainly doesn’t hurt he’s also a great guy"
Brian Schøler
Partner Uncommon Creative Studio
"Extremely professional approach and great expertise. We have always been very pleased with the close collaboration with Wavi Media and Asger."
Rasmus Gottliebsen
Co-founder LULU Copenhagen
"We have collaborated with Wavi Media for a long time and have always been very pleased with their service and partnership. They are always very hands-on and solution-oriented. "
Fie Aspöck Jonsen
Founder GoBabyGo
"We had the pleasure of working with Asger, whose professional approach, positive personality & curiosity when faced with challenges made the partnership incredible."
Britt Bennett Hansen
Model agent, Unique Models
"Asger, founder of Wavi Media, is highly competent and solution-oriented. He digs into the details and is able to both advise and execute at a high level."
Carsten Nielsen
Investor at CN Invest Holding
"Always a pleasure to work with Asger. His work speaks for itself and he really understands the business."
Frederik Boysen
Founder Profitmetrics
"It has been a pleasure working with Wavi Media. Asger is extremely talented. He knows all about SOME and is always ready to answer my questions. I Highly recommend Asger."
Louise Juhl
Jury member, Danish Digital Award
"Asger is dedicated, professional, and delivers results. He has a great overview, is a pleasure to collaborate with, and stays calm even in fast-paced situations."
Ole Martini Mortensen
Commercial Marketing Manager
"it’s not only Asger’s professional skills that make a collaboration valuable. He has a good overview & an impressive calmness, even when deadlines approach & the pace increases."
Karoline Boysen
Head of Social & Content Strategy