DBU (Dansk Bold Union)

DBU (Dansk Bold Union)

DBU (Dansk Bold Union)

DBU (Dansk Boldspil-Union) is the governing body for football in Denmark — representing the national teams and the development of the sport across all levels. With deep cultural roots and a passionate fanbase, their campaigns often serve a bigger purpose than just promotion: they bring people together around national pride and shared moments.

DBU (Dansk Boldspil-Union) is the governing body for football in Denmark — representing the national teams and the development of the sport across all levels. With deep cultural roots and a passionate fanbase, their campaigns often serve a bigger purpose than just promotion: they bring people together around national pride and shared moments.

DBU (Dansk Boldspil-Union) is the governing body for football in Denmark — representing the national teams and the development of the sport across all levels. With deep cultural roots and a passionate fanbase, their campaigns often serve a bigger purpose than just promotion: they bring people together around national pride and shared moments.

"I’ve worked with Asger on several projects, and it’s been a real pleasure every time. He has deep knowledge of social media, and he’s incredibly helpful and efficient. Asger gets my warmest recommendation."

Katrine Kromann

Project leader Republica

[Client]

DBU (Dansk Bold Union)

DBU (Dansk Bold Union)

DBU (Dansk Bold Union)

[Countries handled]

[Services]

Meta Ads, Strategic Partner

Meta Ads, Strategic Partner

Meta Ads, Strategic Partner

[Category]

Service Business

Service Business

Service Business

The Challenge

Ahead of the Women’s World Cup in Australia 2023, DBU and their creative agency needed support in shaping the digital funnel and campaign structure around the Danish national team. The ambition was clear: drive national support, increase visibility, and bring fans closer to the players during one of the biggest football events of the year.

We were invited in as a strategic adviser on paid social, with responsibility for advising and help setting up the digital ecosystem - including:

  • Funnel design and campaign structure

  • Budget planning and ad spend pacing

  • Targeting, timing, and channel setup

  • KPI framework and media efficiency

This wasn’t just about execution, it was about helping orchestrate the whole paid engine behind the campaign.

Collaboration & Execution

In close collaboration with Republica and DBU’s internal team, we laid the foundation for one of their largest paid social setups to date for the women’s national team. Campaign planning included multiple phases, tailored content, and flexible frameworks for both upper-funnel awareness and engagement-driven performance.

We also helped shape the digital activation strategy around "The Kangarooligans", with Republica, a red-and-white fan movement created to rally Danish support during the tournament. We helped build the Meta campaign engine, supported their creative rollout, and worked to channel traffic and engagement directly into the campaign’s core fan universe.

📢 You can read the official article about the campaign on DBU’s website here
👥 And check out the fan group we helped launch: The Kangarooligans on Facebook

Our Role

  • Advised on overall campaign strategy and structure

  • Built and managed the Meta campaign setup across phases

  • Defined KPIs and aligned budget pacing to key dates

  • Collaborated closely with creative to match timing, content, and audience goals

  • Supported community-building and fan engagement throughout the tournament

The Challenge

Ahead of the Women’s World Cup in Australia 2023, DBU and their creative agency needed support in shaping the digital funnel and campaign structure around the Danish national team. The ambition was clear: drive national support, increase visibility, and bring fans closer to the players during one of the biggest football events of the year.

We were invited in as a strategic adviser on paid social, with responsibility for advising and help setting up the digital ecosystem - including:

  • Funnel design and campaign structure

  • Budget planning and ad spend pacing

  • Targeting, timing, and channel setup

  • KPI framework and media efficiency

This wasn’t just about execution, it was about helping orchestrate the whole paid engine behind the campaign.

Collaboration & Execution

In close collaboration with Republica and DBU’s internal team, we laid the foundation for one of their largest paid social setups to date for the women’s national team. Campaign planning included multiple phases, tailored content, and flexible frameworks for both upper-funnel awareness and engagement-driven performance.

We also helped shape the digital activation strategy around "The Kangarooligans", with Republica, a red-and-white fan movement created to rally Danish support during the tournament. We helped build the Meta campaign engine, supported their creative rollout, and worked to channel traffic and engagement directly into the campaign’s core fan universe.

📢 You can read the official article about the campaign on DBU’s website here
👥 And check out the fan group we helped launch: The Kangarooligans on Facebook

Our Role

  • Advised on overall campaign strategy and structure

  • Built and managed the Meta campaign setup across phases

  • Defined KPIs and aligned budget pacing to key dates

  • Collaborated closely with creative to match timing, content, and audience goals

  • Supported community-building and fan engagement throughout the tournament

The Challenge

Ahead of the Women’s World Cup in Australia 2023, DBU and their creative agency needed support in shaping the digital funnel and campaign structure around the Danish national team. The ambition was clear: drive national support, increase visibility, and bring fans closer to the players during one of the biggest football events of the year.

We were invited in as a strategic adviser on paid social, with responsibility for advising and help setting up the digital ecosystem - including:

  • Funnel design and campaign structure

  • Budget planning and ad spend pacing

  • Targeting, timing, and channel setup

  • KPI framework and media efficiency

This wasn’t just about execution, it was about helping orchestrate the whole paid engine behind the campaign.

Collaboration & Execution

In close collaboration with Republica and DBU’s internal team, we laid the foundation for one of their largest paid social setups to date for the women’s national team. Campaign planning included multiple phases, tailored content, and flexible frameworks for both upper-funnel awareness and engagement-driven performance.

We also helped shape the digital activation strategy around "The Kangarooligans", with Republica, a red-and-white fan movement created to rally Danish support during the tournament. We helped build the Meta campaign engine, supported their creative rollout, and worked to channel traffic and engagement directly into the campaign’s core fan universe.

📢 You can read the official article about the campaign on DBU’s website here
👥 And check out the fan group we helped launch: The Kangarooligans on Facebook

Our Role

  • Advised on overall campaign strategy and structure

  • Built and managed the Meta campaign setup across phases

  • Defined KPIs and aligned budget pacing to key dates

  • Collaborated closely with creative to match timing, content, and audience goals

  • Supported community-building and fan engagement throughout the tournament

"I’ve worked with Asger on several projects, and it’s been a real pleasure every time. He has deep knowledge of social media, and he’s incredibly helpful and efficient. Asger gets my warmest recommendation."

"I’ve worked with Asger on several projects, and it’s been a real pleasure every time. He has deep knowledge of social media, and he’s incredibly helpful and efficient. Asger gets my warmest recommendation."

Katrine Kromann

Pictures From the Project

Pictures From the Project

Pictures From the Project

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View Similar Cases

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What makes your approach different from other agencies?

How do you ensure profitability while scaling ad campaigns?

What platforms do you specialize in, and how do you integrate them?

Can you help optimize more than just ads, such as CRO and business operations?

What kind of businesses do you typically work with?

How involved do I need to be in the day-to-day ad management?

Do you offer consulting or training for in-house teams?

How do you adapt strategies to changing market conditions?

What’s the best way to get started working with you?

What makes your approach different from other agencies?

How do you ensure profitability while scaling ad campaigns?

What platforms do you specialize in, and how do you integrate them?

Can you help optimize more than just ads, such as CRO and business operations?

What kind of businesses do you typically work with?

How involved do I need to be in the day-to-day ad management?

Do you offer consulting or training for in-house teams?

How do you adapt strategies to changing market conditions?

What’s the best way to get started working with you?

What makes your approach different from other agencies?

How do you ensure profitability while scaling ad campaigns?

What platforms do you specialize in, and how do you integrate them?

Can you help optimize more than just ads, such as CRO and business operations?

What kind of businesses do you typically work with?

How involved do I need to be in the day-to-day ad management?

Do you offer consulting or training for in-house teams?

How do you adapt strategies to changing market conditions?

What’s the best way to get started working with you?

Ready to scale your brand to new heights?

If you want to break through plateaus, improve profitability, and scale sustainably, with a proactive partner, contact us today.

Ready to scale your brand to new heights?

If you want to break through plateaus, improve profitability, and scale sustainably, with a proactive partner, contact us today.

Ready to scale your brand to new heights?

If you want to break through plateaus, improve profitability, and scale sustainably, with a proactive partner, contact us today.