DBU (Dansk Bold Union)
DBU (Dansk Bold Union)
DBU (Dansk Bold Union)
DBU (Dansk Boldspil-Union) is the governing body for football in Denmark — representing the national teams and the development of the sport across all levels. With deep cultural roots and a passionate fanbase, their campaigns often serve a bigger purpose than just promotion: they bring people together around national pride and shared moments.
DBU (Dansk Boldspil-Union) is the governing body for football in Denmark — representing the national teams and the development of the sport across all levels. With deep cultural roots and a passionate fanbase, their campaigns often serve a bigger purpose than just promotion: they bring people together around national pride and shared moments.
DBU (Dansk Boldspil-Union) is the governing body for football in Denmark — representing the national teams and the development of the sport across all levels. With deep cultural roots and a passionate fanbase, their campaigns often serve a bigger purpose than just promotion: they bring people together around national pride and shared moments.
"I’ve worked with Asger on several projects, and it’s been a real pleasure every time. He has deep knowledge of social media, and he’s incredibly helpful and efficient. Asger gets my warmest recommendation."
Katrine Kromann
Project leader Republica
[Client]
DBU (Dansk Bold Union)
DBU (Dansk Bold Union)
DBU (Dansk Bold Union)
[Countries handled]
[Services]
Meta Ads, Strategic Partner
Meta Ads, Strategic Partner
Meta Ads, Strategic Partner
[Category]
Ecommerce
Ecommerce
Ecommerce
The Challenge
Ahead of the Women’s World Cup in Australia 2023, DBU and their creative agency needed support in shaping the digital funnel and campaign structure around the Danish national team. The ambition was clear: drive national support, increase visibility, and bring fans closer to the players during one of the biggest football events of the year.
We were invited in as a strategic adviser on paid social, with responsibility for advising and help setting up the digital ecosystem - including:
Funnel design and campaign structure
Budget planning and ad spend pacing
Targeting, timing, and channel setup
KPI framework and media efficiency
This wasn’t just about execution, it was about helping orchestrate the whole paid engine behind the campaign.
Collaboration & Execution
In close collaboration with Republica and DBU’s internal team, we laid the foundation for one of their largest paid social setups to date for the women’s national team. Campaign planning included multiple phases, tailored content, and flexible frameworks for both upper-funnel awareness and engagement-driven performance.
We also helped shape the digital activation strategy around "The Kangarooligans", with Republica, a red-and-white fan movement created to rally Danish support during the tournament. We helped build the Meta campaign engine, supported their creative rollout, and worked to channel traffic and engagement directly into the campaign’s core fan universe.
📢 You can read the official article about the campaign on DBU’s website here
👥 And check out the fan group we helped launch: The Kangarooligans on Facebook
Our Role
Advised on overall campaign strategy and structure
Built and managed the Meta campaign setup across phases
Defined KPIs and aligned budget pacing to key dates
Collaborated closely with creative to match timing, content, and audience goals
Supported community-building and fan engagement throughout the tournament
The Challenge
Ahead of the Women’s World Cup in Australia 2023, DBU and their creative agency needed support in shaping the digital funnel and campaign structure around the Danish national team. The ambition was clear: drive national support, increase visibility, and bring fans closer to the players during one of the biggest football events of the year.
We were invited in as a strategic adviser on paid social, with responsibility for advising and help setting up the digital ecosystem - including:
Funnel design and campaign structure
Budget planning and ad spend pacing
Targeting, timing, and channel setup
KPI framework and media efficiency
This wasn’t just about execution, it was about helping orchestrate the whole paid engine behind the campaign.
Collaboration & Execution
In close collaboration with Republica and DBU’s internal team, we laid the foundation for one of their largest paid social setups to date for the women’s national team. Campaign planning included multiple phases, tailored content, and flexible frameworks for both upper-funnel awareness and engagement-driven performance.
We also helped shape the digital activation strategy around "The Kangarooligans", with Republica, a red-and-white fan movement created to rally Danish support during the tournament. We helped build the Meta campaign engine, supported their creative rollout, and worked to channel traffic and engagement directly into the campaign’s core fan universe.
📢 You can read the official article about the campaign on DBU’s website here
👥 And check out the fan group we helped launch: The Kangarooligans on Facebook
Our Role
Advised on overall campaign strategy and structure
Built and managed the Meta campaign setup across phases
Defined KPIs and aligned budget pacing to key dates
Collaborated closely with creative to match timing, content, and audience goals
Supported community-building and fan engagement throughout the tournament
The Challenge
Ahead of the Women’s World Cup in Australia 2023, DBU and their creative agency needed support in shaping the digital funnel and campaign structure around the Danish national team. The ambition was clear: drive national support, increase visibility, and bring fans closer to the players during one of the biggest football events of the year.
We were invited in as a strategic adviser on paid social, with responsibility for advising and help setting up the digital ecosystem - including:
Funnel design and campaign structure
Budget planning and ad spend pacing
Targeting, timing, and channel setup
KPI framework and media efficiency
This wasn’t just about execution, it was about helping orchestrate the whole paid engine behind the campaign.
Collaboration & Execution
In close collaboration with Republica and DBU’s internal team, we laid the foundation for one of their largest paid social setups to date for the women’s national team. Campaign planning included multiple phases, tailored content, and flexible frameworks for both upper-funnel awareness and engagement-driven performance.
We also helped shape the digital activation strategy around "The Kangarooligans", with Republica, a red-and-white fan movement created to rally Danish support during the tournament. We helped build the Meta campaign engine, supported their creative rollout, and worked to channel traffic and engagement directly into the campaign’s core fan universe.
📢 You can read the official article about the campaign on DBU’s website here
👥 And check out the fan group we helped launch: The Kangarooligans on Facebook
Our Role
Advised on overall campaign strategy and structure
Built and managed the Meta campaign setup across phases
Defined KPIs and aligned budget pacing to key dates
Collaborated closely with creative to match timing, content, and audience goals
Supported community-building and fan engagement throughout the tournament
"I’ve worked with Asger on several projects, and it’s been a real pleasure every time. He has deep knowledge of social media, and he’s incredibly helpful and efficient. Asger gets my warmest recommendation."
"I’ve worked with Asger on several projects, and it’s been a real pleasure every time. He has deep knowledge of social media, and he’s incredibly helpful and efficient. Asger gets my warmest recommendation."
Katrine Kromann
Pictures From the Project
Pictures From the Project
Pictures From the Project
View Similar Cases
View Similar Cases
View Similar Cases
Step process
A structured workflow to scaling e-commerce brands profitably - with clarity, speed, & full accountability.
We dive into your numbers, structure, and bottlenecks to find where growth is stuck - and how to unlock it.
01
Audit & Clarity Call
We build your growth system, from channel strategy to data setup - so every euro spent compounds, not evaporates.
02
Strategy & System Design
Our team runs and refines your performance channels - tracking data, testing creative, and tightening the system weekly.
03
Execution & Optimization
Once the foundation is solid, we scale profitably - expanding channels, markets, and operations.
04
Scale & Structure
Step process
A structured workflow to scaling e-commerce brands profitably - with clarity, speed, & full accountability.
We dive into your numbers, structure, and bottlenecks to find where growth is stuck - and how to unlock it.
01
Audit & Clarity Call
We build your growth system, from channel strategy to data setup - so every euro spent compounds, not evaporates.
02
Strategy & System Design
Our team runs and refines your performance channels - tracking data, testing creative, and tightening the system weekly.
03
Execution & Optimization
Once the foundation is solid, we scale profitably - expanding channels, markets, and operations.
04
Scale & Structure
Step process
A structured workflow to scaling e-commerce brands profitably - with clarity, speed, & full accountability.
We dive into your numbers, structure, and bottlenecks to find where growth is stuck - and how to unlock it.
01
Audit & Clarity Call
We build your growth system, from channel strategy to data setup - so every euro spent compounds, not evaporates.
02
Strategy & System Design
Our team runs and refines your performance channels - tracking data, testing creative, and tightening the system weekly.
03
Execution & Optimization
Once the foundation is solid, we scale profitably - expanding channels, markets, and operations.
04
Scale & Structure
Why It Works
Because we fix the system,
NOT just the ads
Because we fix the system,
NOT just the ads
Because we fix the system,
NOT just the ads
Most agencies chase platform tricks. We chase fundamentals.
We build growth systems that connect performance, operations, and strategy - so every euro spent actually compounds.
When your marketing structure is solid, growth becomes predictable.
That’s what we deliver.
Most agencies chase platform tricks. We chase fundamentals.
We build growth systems that connect performance, operations, and strategy - so every euro spent actually compounds.
When your marketing structure is solid, growth becomes predictable.
That’s what we deliver.
Sure, you have choices
Sure, you have choices
Here's why ours wins.
Here's why ours wins.
In-House Team
Broad, general skillset
Slow ramp-up
No unified process
Mixed priorities
Internal bottlenecks
High overhead
No growth model
Freelancers
Limited channel depth
Trial & error
Task-based
No ownership
Hard to reach
Cheap, low impact
Guesswork
Other Agencies
Junior account teams
Long onboarding
Channel silos
Blame-shifting
Generic updates
High fees, low ROI
One-size-fits-all playbook
Senior growth operators
Clear strategy, fast impact
Proven systems that scale
Full ownership
Fast, proactive, consistent
ROI-driven retainers
The Structured Growth Framework™
Education Expertise
Communication
Cost
Accountability
Structure
Speed to Results
Secret Sauce?
In-House Team
Broad, general skillset
Slow ramp-up
No unified process
Mixed priorities
Internal bottlenecks
High overhead
No growth model
Freelancers
Limited channel depth
Trial & error
Task-based
No ownership
Hard to reach
Cheap, low impact
Guesswork
Other Agencies
Junior account teams
Long onboarding
Channel silos
Blame-shifting
Generic updates
High fees, low ROI
One-size-fits-all playbook
Senior growth operators
Clear strategy, fast impact
Proven systems that scale
Full ownership
Fast, proactive, consistent
ROI-driven retainers
The Structured
Growth Framework™
Education Expertise
Communication
Cost
Accountability
Structure
Speed to Results
Secret Sauce?
In-House Team
Broad, general skillset
Slow ramp-up
No unified process
Mixed priorities
Internal bottlenecks
High overhead
No growth model
Freelancers
Limited channel depth
Trial & error
Task-based
No ownership
Hard to reach
Cheap, low impact
Guesswork
Other Agencies
Junior account teams
Long onboarding
Channel silos
Blame-shifting
Generic updates
High fees, low ROI
One-size-fits-all playbook
Senior growth operators
Clear strategy, fast impact
Proven systems that scale
Full ownership
Fast, proactive, consistent
ROI-driven retainers
The Structured Growth Framework™
Education Expertise
Communication
Cost
Accountability
Structure
Speed to Results
Secret Sauce?
The results speak for themselves. So does our partners.
"A partner who does exactly what a partner should - providing the best advice, even when it's not what you want or expect to hear. It certainly doesn’t hurt he’s also a great guy"
Brian Schøler
Partner Uncommon Creative Studio
"Extremely professional approach and great expertise. We have always been very pleased with the close collaboration with Wavi Media and Asger."
Rasmus Gottliebsen
Co-founder LULU Copenhagen
"We have collaborated with Wavi Media for a long time and have always been very pleased with their service and partnership. They are always very hands-on and solution-oriented. "
Fie Aspöck Jonsen
Founder GoBabyGo
"We had the pleasure of working with Asger, whose professional approach, positive personality & curiosity when faced with challenges made the partnership incredible."
Britt Bennett Hansen
Model agent, Unique Models
"Asger, founder of Wavi Media, is highly competent and solution-oriented. He digs into the details and is able to both advise and execute at a high level."
Carsten Nielsen
Investor at CN Invest Holding
"Always a pleasure to work with Asger. His work speaks for itself and he really understands the business."
Frederik Boysen
Founder Profitmetrics
"It has been a pleasure working with Wavi Media. Asger is extremely talented. He knows all about SOME and is always ready to answer my questions. I Highly recommend Asger."
Louise Juhl
Jury member, Danish Digital Award
"Asger is dedicated, professional, and delivers results. He has a great overview, is a pleasure to collaborate with, and stays calm even in fast-paced situations."
Ole Martini Mortensen
Commercial Marketing Manager
"it’s not only Asger’s professional skills that make a collaboration valuable. He has a good overview & an impressive calmness, even when deadlines approach & the pace increases."
Karoline Boysen
Head of Social & Content Strategy
The results speak for themselves. So does our partners.
"A partner who does exactly what a partner should - providing the best advice, even when it's not what you want or expect to hear. It certainly doesn’t hurt he’s also a great guy"
Brian Schøler
Partner Uncommon Creative Studio
"Extremely professional approach and great expertise. We have always been very pleased with the close collaboration with Wavi Media and Asger."
Rasmus Gottliebsen
Co-founder LULU Copenhagen
"We have collaborated with Wavi Media for a long time and have always been very pleased with their service and partnership. They are always very hands-on and solution-oriented. "
Fie Aspöck Jonsen
Founder GoBabyGo
"We had the pleasure of working with Asger, whose professional approach, positive personality & curiosity when faced with challenges made the partnership incredible."
Britt Bennett Hansen
Model agent, Unique Models
"Asger, founder of Wavi Media, is highly competent and solution-oriented. He digs into the details and is able to both advise and execute at a high level."
Carsten Nielsen
Investor at CN Invest Holding
"Always a pleasure to work with Asger. His work speaks for itself and he really understands the business."
Frederik Boysen
Founder Profitmetrics
"It has been a pleasure working with Wavi Media. Asger is extremely talented. He knows all about SOME and is always ready to answer my questions. I Highly recommend Asger."
Louise Juhl
Jury member, Danish Digital Award
"Asger is dedicated, professional, and delivers results. He has a great overview, is a pleasure to collaborate with, and stays calm even in fast-paced situations."
Ole Martini Mortensen
Commercial Marketing Manager
"it’s not only Asger’s professional skills that make a collaboration valuable. He has a good overview & an impressive calmness, even when deadlines approach & the pace increases."
Karoline Boysen
Head of Social & Content Strategy
The results speak for themselves. So does our partners.
"A partner who does exactly what a partner should - providing the best advice, even when it's not what you want or expect to hear. It certainly doesn’t hurt he’s also a great guy"
Brian Schøler
Partner Uncommon Creative Studio
"Extremely professional approach and great expertise. We have always been very pleased with the close collaboration with Wavi Media and Asger."
Rasmus Gottliebsen
Co-founder LULU Copenhagen
"We have collaborated with Wavi Media for a long time and have always been very pleased with their service and partnership. They are always very hands-on and solution-oriented. "
Fie Aspöck Jonsen
Founder GoBabyGo
"We had the pleasure of working with Asger, whose professional approach, positive personality & curiosity when faced with challenges made the partnership incredible."
Britt Bennett Hansen
Model agent, Unique Models
"Asger, founder of Wavi Media, is highly competent and solution-oriented. He digs into the details and is able to both advise and execute at a high level."
Carsten Nielsen
Investor at CN Invest Holding
"Always a pleasure to work with Asger. His work speaks for itself and he really understands the business."
Frederik Boysen
Founder Profitmetrics
"It has been a pleasure working with Wavi Media. Asger is extremely talented. He knows all about SOME and is always ready to answer my questions. I Highly recommend Asger."
Louise Juhl
Jury member, Danish Digital Award
"Asger is dedicated, professional, and delivers results. He has a great overview, is a pleasure to collaborate with, and stays calm even in fast-paced situations."
Ole Martini Mortensen
Commercial Marketing Manager
"it’s not only Asger’s professional skills that make a collaboration valuable. He has a good overview & an impressive calmness, even when deadlines approach & the pace increases."
Karoline Boysen
Head of Social & Content Strategy