Guide on: How to meet Google and Yahoo’s email sender requirements in 2024
Guide on: How to meet Google and Yahoo’s email sender requirements in 2024
Written by
Asger Olsson
11 min read
11 min read
11 min read
If you haven’t set up Google and Yahoo’s 2024 email sender requirements yet, now is the time to do so. This process takes about 10 minutes and ensures that your emails reach inboxes without deliverability issues. In this guide, we’ll walk you through the four main steps to becoming compliant, using Klaviyo as an example tool.
If you haven’t set up Google and Yahoo’s 2024 email sender requirements yet, now is the time to do so. This process takes about 10 minutes and ensures that your emails reach inboxes without deliverability issues. In this guide, we’ll walk you through the four main steps to becoming compliant, using Klaviyo as an example tool.
If you haven’t set up Google and Yahoo’s 2024 email sender requirements yet, now is the time to do so. This process takes about 10 minutes and ensures that your emails reach inboxes without deliverability issues. In this guide, we’ll walk you through the four main steps to becoming compliant, using Klaviyo as an example tool.
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Steps to meet Google & Yahoo’s email sender requirements
To comply with the new email sender rules, complete the following:
1. Remove Gmail from your friendly “From” address
Ensure that your sending email address does not use a Gmail domain (e.g., yourname@gmail.com).
Use your business domain to enhance credibility and improve deliverability.
2. Set up a branded sending domain
Go to Klaviyo and navigate to Settings > Email > Domains.
Click on Add Branded Sending Domain and enter your root domain (e.g., wavimedia.com).
Keep the sending domain prefix as "send" (e.g., send.wavimedia.com).
Select your DNS provider and retrieve the necessary DNS records.
Log into your DNS provider (e.g., Simply) and create 4 NS records and 1 TXT record.
Save the changes, acknowledge the verification delay (2-4 days), and activate the domain.
3. Set up DMARC policy
Access your DNS provider and create a new CNAME record.
Set the Name as
_dmarc.Set the Value as
v=DMARC1; p=none; rua=mailto:YOUR EMAIL; ruf=mailto:YOUR EMAIL.Example:
v=DMARC1; p=none; rua=mailto:dmarc@wavimedia.com; ruf=mailto:dmarc@wavimedia.com.Consider using a separate email (e.g., dmarc@yourdomain.com) to manage DMARC reports effectively.
4. Align your sender address with your domain
Ensure that the email sender domain matches your verified sending domain.
If your sender address differs, update it to use the correct domain.
Additional best practices
Keep spam rates low
Maintain a spam complaint rate under 0.10%.
Monitor performance via your email platform’s reporting tools.
Make it easy to unsubscribe
Ensure every email includes a clear unsubscribe option to comply with sender policies.
Conclusion
By setting up a branded sending domain, configuring DMARC, and aligning sender addresses, you ensure compliance with Google and Yahoo’s 2024 email sender requirements. Once completed, monitor your spam rates and unsubscribe settings to maintain strong email deliverability. Following these steps will help your emails land in inboxes, not spam folders!
Steps to meet Google & Yahoo’s email sender requirements
To comply with the new email sender rules, complete the following:
1. Remove Gmail from your friendly “From” address
Ensure that your sending email address does not use a Gmail domain (e.g., yourname@gmail.com).
Use your business domain to enhance credibility and improve deliverability.
2. Set up a branded sending domain
Go to Klaviyo and navigate to Settings > Email > Domains.
Click on Add Branded Sending Domain and enter your root domain (e.g., wavimedia.com).
Keep the sending domain prefix as "send" (e.g., send.wavimedia.com).
Select your DNS provider and retrieve the necessary DNS records.
Log into your DNS provider (e.g., Simply) and create 4 NS records and 1 TXT record.
Save the changes, acknowledge the verification delay (2-4 days), and activate the domain.
3. Set up DMARC policy
Access your DNS provider and create a new CNAME record.
Set the Name as
_dmarc.Set the Value as
v=DMARC1; p=none; rua=mailto:YOUR EMAIL; ruf=mailto:YOUR EMAIL.Example:
v=DMARC1; p=none; rua=mailto:dmarc@wavimedia.com; ruf=mailto:dmarc@wavimedia.com.Consider using a separate email (e.g., dmarc@yourdomain.com) to manage DMARC reports effectively.
4. Align your sender address with your domain
Ensure that the email sender domain matches your verified sending domain.
If your sender address differs, update it to use the correct domain.
Additional best practices
Keep spam rates low
Maintain a spam complaint rate under 0.10%.
Monitor performance via your email platform’s reporting tools.
Make it easy to unsubscribe
Ensure every email includes a clear unsubscribe option to comply with sender policies.
Conclusion
By setting up a branded sending domain, configuring DMARC, and aligning sender addresses, you ensure compliance with Google and Yahoo’s 2024 email sender requirements. Once completed, monitor your spam rates and unsubscribe settings to maintain strong email deliverability. Following these steps will help your emails land in inboxes, not spam folders!
Steps to meet Google & Yahoo’s email sender requirements
To comply with the new email sender rules, complete the following:
1. Remove Gmail from your friendly “From” address
Ensure that your sending email address does not use a Gmail domain (e.g., yourname@gmail.com).
Use your business domain to enhance credibility and improve deliverability.
2. Set up a branded sending domain
Go to Klaviyo and navigate to Settings > Email > Domains.
Click on Add Branded Sending Domain and enter your root domain (e.g., wavimedia.com).
Keep the sending domain prefix as "send" (e.g., send.wavimedia.com).
Select your DNS provider and retrieve the necessary DNS records.
Log into your DNS provider (e.g., Simply) and create 4 NS records and 1 TXT record.
Save the changes, acknowledge the verification delay (2-4 days), and activate the domain.
3. Set up DMARC policy
Access your DNS provider and create a new CNAME record.
Set the Name as
_dmarc.Set the Value as
v=DMARC1; p=none; rua=mailto:YOUR EMAIL; ruf=mailto:YOUR EMAIL.Example:
v=DMARC1; p=none; rua=mailto:dmarc@wavimedia.com; ruf=mailto:dmarc@wavimedia.com.Consider using a separate email (e.g., dmarc@yourdomain.com) to manage DMARC reports effectively.
4. Align your sender address with your domain
Ensure that the email sender domain matches your verified sending domain.
If your sender address differs, update it to use the correct domain.
Additional best practices
Keep spam rates low
Maintain a spam complaint rate under 0.10%.
Monitor performance via your email platform’s reporting tools.
Make it easy to unsubscribe
Ensure every email includes a clear unsubscribe option to comply with sender policies.
Conclusion
By setting up a branded sending domain, configuring DMARC, and aligning sender addresses, you ensure compliance with Google and Yahoo’s 2024 email sender requirements. Once completed, monitor your spam rates and unsubscribe settings to maintain strong email deliverability. Following these steps will help your emails land in inboxes, not spam folders!
Ready to scale your brand to new heights?
If you want to break through plateaus, improve profitability, and scale sustainably, with a proactive partner, then you're at the right place.
Ready to scale your brand to new heights?
Build a business that scales itself. If you want to break through plateaus, improve profitability, and scale sustainably, with a proactive partner, then you're at the right place.
Ready to scale your brand to new heights?
Build a business that scales itself. If you want to break through plateaus, improve profitability, and scale sustainably, with a proactive partner, then you're at the right place.
Ready to scale your brand to new heights?
Build a business that scales itself. If you want to break through plateaus, improve profitability, and scale sustainably, with a proactive partner, then you're at the right place.